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13 Lessons I learned about Posting Testimonials Videos on Social Media


10. Take the YouTube link and post It on your Facebook account.

11. Make sure to have someone type out their story word for word, and add that to your Facebook along with the post

12. Don't do something too stupid like shifty in the last video example. Millions of views means little if you’re a transmission shop. However, If you can sing like Shifty can, that’s a different story.

13. Good content is what vendors want to sell you…Interesting and authentic content is what potential customers will tolerate. It gets the right kind of views. 

So there you have it.

I believe it's better to post something not so forced and a little more natural than something that is so staged viewers feel that they are watching a commercial.  

Please, if you have any great videos that you would like to share please send them forward! OR just drop me a line to tell me which one of these posted was your favorite. 

 

-Bill

Feel free to email me at: Bill@fritzandandre.com 

  

 

Views: 849

Tags: 13, lessons, media, posting, social, testimonials, videos

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Comment by Tom Gorham on August 4, 2013 at 10:59am

I liked #3 the best.  Testimonials should not seem staged or professional.  That seems fake.  I want to say, "Who hired these people?"  I will show you a real testimonial that was done on the spot without any prompting.  It was just a happy customer... http://www.youtube.com/watch?v=bQnUdUxUP48.  These are the people who become advocates for your dealership. 

Comment by Ken Beam on July 29, 2013 at 9:58am

Nice thread....... we`ve been posting video testimonials/customer pics for about five years now. Very effective way to reaffirm a potential client that they have chosen the right place to conduct business. Check out a couple of videos testimonials on these pages. (really list to what Lane Dugar has to say on the Infiniti page..... it`s amazing how long he had been looking!) 

Check these out >>http://www.douglasinfiniti.com/dealer-info/douglas-infiniti-reviews

and

http://www.douglasinfiniti.com/dealer-info/about-us/customer-photos

Again...... very nice post!

Ken Beam


Influencer
Comment by David Sharp on July 29, 2013 at 9:36am

Uh, I did NOT enjoy the first one, in fact, I couldn't stand it.  But if I was the sales guy I would be happy that my customer actually took the time to do that.  Makes me wonder how much of it was true.  But then, that is your point, isn't it?


Influencer
Comment by David Sharp on July 29, 2013 at 9:35am

I think you made some good points and I enjoyed the videos.


Influencer
Comment by Roosevelt Gist on July 29, 2013 at 9:33am

why would you limit a real testimonial to 60 secs? real buyer would take that long just to say there name and yours. limiting sounds like being directed. as you said this should not be a commercial. but 60 secs sure fits the description of one. just let them speak.

Comment by Alexander Lau on July 29, 2013 at 9:10am

A robot is indifferent. Humans do not want to see contrived presentations. It's as simple as that.

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