Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Shaun Kehrberg, Product Marketing Manager, Digital Advertising|
The verdict is in: if they view the highlights, you’ll view the taillights. In other words, the more car shoppers engage with your Vehicle Details Pages (VDPs), the quicker your cars will move off your lot--- and that’s a fact.
Based on an eight month study of 9 million VDP's, 125 million website visits, and 250 million online actions, our automotive consumer research conclusively shows that:
Stay tuned for Part 1, when we look at the impact of Dynamic Inventory Merchandising in your dealership's retargeting ads.
Source: Cobalt Business Intelligence VDP Study, 2012
About the Author
|Shaun Kehrberg is the Product Marketing Manager, Digital Advertising at Cobalt. He is focused on helping dealers understand the power of today’s advertising technology and the collective value of the Cobalt digital marketing experience. Shaun can be reached at 206.219.8203 or firstname.lastname@example.org.|