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Facebook has made an update to its Power Editor tool, a tool that is designed for bulk campaigns and ads from various pages one owns or admins. The Power Editor is to help keep track of multiple pages to help keep you organized, certainly a great tool for Social Media Specialists. The update has allotted more accuracy towards where you want ads to target which allows you more control on where you want your ad to be seen and which type of campaign you prefer.
What are the benefits of Facebook’s Power Editor?
The main benefits of using the Facebook Power Editor is to save you time by enabling the ability to mass edit ads and campaigns from one location, no matter how many pages you have, you can manage your ads, campaigns and page posts.
It allows you to optimize from within by sorting ads with key stats and performance. It is also compatible with Excel so you do not need to waste time copying and pasting your information, to keep track or submit elsewhere when off of Facebook.
How-To Install Facebook Power Editor
It is only compatible with Google Chrome Browser so to begin you must download or open Chrome. From within Chrome, login to Facebook and go to your Facebook Ads Manager, on the left-hand side you will see a tab titled “Power Editor”, once clicked you can download and install (You can choose all accounts or specific accounts).
Now with Facebook’s latest update to the Power Editor, you have more flexibility when choosing what type of ad you want to create by selecting from the following:
With this latest change you are now able to choose a more accurate form of ad creation yielding clearer results.
[Facebook Ads image via digitalsocialsound]