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Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad

Facebook has made an update to its Power Editor tool, a tool that is designed for bulk campaigns and ads from various pages one owns or admins. The Power Editor is to help keep track of multiple pages to help keep you organized, certainly a great tool for Social Media Specialists. The update has allotted more accuracy towards where you want ads to target which allows you more control on where you want your ad to be seen and which type of campaign you prefer.


What are the benefits of Facebook’s Power Editor?

The main benefits of using the Facebook Power Editor is to save you time by enabling the ability to mass edit ads and campaigns from one location, no matter how many pages you have, you can manage your ads, campaigns and page posts.

It allows you to optimize from within by sorting ads with key stats and performance. It is also compatible with Excel so you do not need to waste time copying and pasting your information, to keep track or submit elsewhere when off of Facebook.

How-To Install Facebook Power Editor

It is only compatible with Google Chrome Browser so to begin you must download or open Chrome. From within Chrome, login to Facebook and go to your Facebook Ads Manager, on the left-hand side you will see a tab titled “Power Editor”, once clicked you can download and install (You can choose all accounts or specific accounts).

Now with Facebook’s latest update to the Power Editor, you have more flexibility when choosing what type of ad you want to create by selecting from the following:

  • Ad
  • Sponsored Story
  • Mobile Only Ad
  • Video Ad
  • Sponsored Search Results

With this latest change you are now able to choose a more accurate form of ad creation yielding clearer results.

[Facebook Ads image via digitalsocialsound]

HOW-TO: Access Various Facebook Ad Accounts with Account Groups (GU...

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Tags: Advertising, Facebook, Social Media


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Comment by Alexander Lau on December 11, 2013 at 9:39am

I've used both, as well as promoted posts. Make no mistake, PowerEditor is a GREAT idea in theory, but having imported nearly 100,000 contacts into it, the conversion rate has been dismal. Facebook ads as well, minimal success. :-)

Comment by Erin Ryan on December 11, 2013 at 9:22am

Alexander have you used Facebook Ads in just Ads Manager? I recommend that over Power Editor since its platform is clunky. I also know that FB Ads are effective and there are various ways of using them besides Facebook Editor.

Comment by Alexander Lau on December 11, 2013 at 8:23am

PowerEditor sucks. Yes clunky, but half of the time it fails to match up contacts the way it should, which is a failure in my book. In other words, Facebook ads suck. :-)

Comment by Erin Ryan on December 11, 2013 at 8:14am

Power Editor is very clunky and Facebook needs to work on that, but you don't just need to use this tool for conversion alone. We certainly agree that the right strategy needs to be in place. Working in conjunction with SEO tactics and combining the two can become quite useful.

Comment by Alexander Lau on December 11, 2013 at 6:55am

Wow, that's news to me. I've been using Power Editor, importing massive numbers and the leads / conversion are crap. Strategy, yes, but the right strategy. Let's be honest about how poorly Facebook converts!!! 

Comment by Erin Ryan on December 11, 2013 at 6:37am

Hey Alexander

I am unsure of your social strategies but it is possible to sell cars via Facebook and when using Power Editor properly it can help. You mention lead generations and conversions which too are important and very effective using social media and a great way to get some sales. Is it guaranteed, no. Should it be, no.

It is all in the strategy, how Facebook Ads are used and in understanding the Facebook Algo. However, do you have the same feelings towards other mediums such as Radio, Television and print? Would you say they too don't help with selling Inventory?

Comment by Alexander Lau on December 10, 2013 at 11:42am

And how has the Power Editor worked out for you all, attempting to sell cars on Facebook. What a laugher Facebook advertising is in terms of generating leads and conversions for dealers. LOL!

Comment by Kathleen Perley on March 14, 2013 at 12:37pm

Great article Erin!  What do you think is going to happen with Facebook ads now that they’ve updated their News Feed to filter content?  

Comment by Alexander Lau on March 8, 2013 at 10:20am

Previously, it was way too freakin' generic, which probably suited Facebook just fine in that they were making more money, but at the same time wasting the efforts of their advertising customers.

It was a matter of time before they integrated this into their system. Basically, it's a matching tool, which they have always had (a weak predecessor), but previously was not built on a CRM integration level (importation of CRM dB's for use in customer matching). Having to match up customers or potential customer manually was a painstaking experience. I'll be interested in seeing how dealerships cope with this new requirement and what CRM's actively support them.

Custom audience targeted ads will be much more relevant than ads just targeted to a business fan’s or some biographical demographic. They can reach people who a business is sure purchased its products before, or that haven’t thanks to exclusionary targeting. Yes, businesses could just email these existing customers for free. However, Facebook can help them hone in on certain demographic segments of their customers by overlaying additional targeting parameters, and reach them vividly through the news feed instead of their dry inbox.

A car company with email addresses of its customers could target “buy a new SUV” ads to people who bought an SUV 5+ years ago, while targeting “Find nearby charging stations” to those who recently bought an electric vehicle.

IMO, it's a ploy by Facebook to sell more ads through customization techniques, which is smarter than what they were doing. It should have better results for dealerships, especially since most of them have a CRM of some type that exports out CSV and/or XML for importation into the Facebook Power Editor.

Comment by Erin Ryan on March 8, 2013 at 9:36am

Thanks a ton Jaime!

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