Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid". Instead of that quick and shallow answer, let's think a minute or two. About where we work. And who we work with.
When women started working at dealerships in capacities other than the receptionist, how long do you think the nudie calendars stayed up? A while. And then one day it stopped.
To the public, sex sells products every day. And I'm sure in professional business-to-business sales in many verticals it still gets a place, too (I've actually seen it outside the car business). However, at what point do we "take the calendars down" of booth bait, CarDoll, etc., in respect for our female co-workers? How long is that "while"?
In some ways, perhaps dealerships are the last big "man cave" in the country.
Anyway, so I say "take the calendars down". That's just me and my opinion. Maybe one day we will.
And, if we do, I will actually miss them, as a man. As a professional, I take that as small price to pay to make the folks I work with more comfortable.
That's just my 1st Amendment opinion. Uncensored. No personal attacks. If you disagree with me and won't change your mind, don't worry or whine about it, just go enjoy the booth bait at NADA, etc. and other services as "sex sells". I will enjoy it myself. That's the truth.
And I will also be happy when one day in this business we grow past it, too. And that's also the truth.