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I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid".  Instead of that quick and shallow answer, let's think a minute or two.  About where we work.  And who we work with.

When women started working at dealerships in capacities other than the receptionist, how long do you think the nudie calendars stayed up?  A while.  And then one day it stopped.

To the public, sex sells products every day.  And I'm sure in professional business-to-business sales in many verticals it still gets a place, too (I've actually seen it outside the car business).  However, at what point do we "take the calendars down" of booth bait, CarDoll, etc., in respect for our female co-workers?  How long is that "while"?

In some ways, perhaps dealerships are the last big "man cave" in the country.

Anyway, so I say "take the calendars down".  That's just me and my opinion.  Maybe one day we will.  

And, if we do, I will actually miss them, as a man.  As a professional, I take that as small price to pay to make the folks I work with more comfortable.

That's just my 1st Amendment opinion.  Uncensored.  No personal attacks.  If you disagree with me and won't change your mind, don't worry or whine about it, just go enjoy the booth bait at NADA, etc. and other services as "sex sells".  I will enjoy it myself.  That's the truth.

And I will also be happy when one day in this business we grow past it, too.  And that's also the truth.

Thanks!

Keith Shetterly
www.keithshetterly.com
Houston, Texas
January 2013

Views: 362

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Comment by Big Tom LaPointe on January 30, 2013 at 10:25pm

Great insight - I kind of covered this in my own way with http://www.automotivedigitalmarketing.com/profiles/blogs/cardoll-vs...

As for booth candy in a professional conference - if it's cocktail dresses or gowns, it adds pizzazz; if it's slutty hooters attire then the calendars are still up. My opinion. As more women with dealership authority attend these conferences perhaps vendors will throw in a male spokesmodel or two, like manufacturers have done with the auto show circuit.

And lets face it, I have observed the pharmaceutical world and more than a few auto industry vendors that tend to hire reps more for their 'candy' factor than their intellect or sales ability. . . and I don't see that EVER changing

Comment by James Easter on January 30, 2013 at 8:49pm
Like the post Keith.

Criss,very nice post yourself.

How bout either "booth bait" BOTH ways, or lose the bait altogether? lol
Comment by Keith Shetterly on January 30, 2013 at 6:24pm

Thanks for the support, Jim.  Means a lot!

Comment by Jim Radogna on January 30, 2013 at 5:54pm

LOVE this post Keith! Sex shouldn't sell...Smart should sell. Thank you!

Comment by Keith Shetterly on January 30, 2013 at 5:08pm

Manny, you going to NADA?

Comment by Keith Shetterly on January 30, 2013 at 5:06pm

Nope.  I doubt too many will worry about this blog.  It'll be pretty quiet.

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