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Comment by Manny Luna on February 4, 2013 at 7:52pm

Tom LaPointe did you see the ad, VW through in the VW beetle at the end

Comment by Tom Gorham on February 3, 2013 at 7:48am

Manny, I think the numbers speak for themselves.  Goog job!

Comment by Manny Luna on February 2, 2013 at 9:39pm

Comment by Tom LaPointe 

you stole my thunder from the debate about this versus the vw ad with no car :) AS IF I would rather watch a bunch of angry people (I can do that at work or home) as opposed to Kaley Cuoco or Kate Upton LOL. Though id probably rather watch david spade than angry people. as of Thursday, AUTOMOTIVE NEWS had them in this order:

 

The top five are:

1. Toyota's "Toyota RAV4 2013 Big Game Commercial 'Wish Granted' Starring Kaley ...," 6 million views.

2. Mercedes Benz's "Kate Upton washes the all new Mercedes Benz CLA class in slow motion," 5.6 million views.

3. Audi's "Audi 2013 Big Game Commercial -- Prom," 3.3 million views.

4. Volkswagen's "Get in Get Happy," 3.3 million views.

5. Toyota's "Toyota Game Day Teaser 'I Wish' Starring Kaley Cuoco," 3.2 million views.

Other much-viewed Super Bowl-related videos include:

• Volkswagen's "Sunny Side: 2013 Volkswagen Super Bowl Teaser Video with Jimmy Cliff," 1.2 million views.

• Ryan Higa for Wonderful Pistachios, "Best Super Bowl Commercial," 1 million views.

• Doritos' "Road Chip -- Crash the Super Bowl 2013 Finalist," 1 million views.

• Coke's "Coke Chase," 900,000 views.

• Doritos' "Goat 4 Sale -- Crash the Super Bowl 2013 Finalist," 650,000 views.

Comment by Manny Luna on February 2, 2013 at 9:38pm

It's Official: Toyota Won the Pre-Game Ad Bowl 2013 | Special: Super Bowl - Advertising Age+

Running Away With 'Wish Granted' And 11 Million Views Before the Game Begins

By now you know the strategy: Nearly $4 million is a lot of dough for a 30-second Super Bowl ad, so marketers taking the plunge are under more pressure than ever to make it count. That now generally means releasing the ad, and teasers, on the web early and unleashing huge PR and social media campaigns to gather up as many impressions as possible before and after the actual game.

Over the past few years, Honda's Ferris Bueller ad and Volkswagen's "The Force" worked that pre-game strategy to perfection. In Volkswagen's case that was after a heated internal debate over whether to release the spot early at all and thus ruin the surprise; it decided to risk it.

This year, another automaker is a clear pre-game winner: Toyota. As of Friday morning, the automaker has more than 11 million views on its "Wish Granted" campaign, including 3.2 million on this excellent teaser, according to Visible Measures, which tracks all views across the web, not just YouTube.

Volkswagen came in at No. 2, with a little over 6 million views, no doubt in part driven by thecontroversy over "Get Happy," but also driven by a teaser with nearly 1.5 million views.

What we've learned over the past few years is that lots of pre-game views are helpful, there are more views to be had over the weeks that follow. Last year, for example, while Honda took pre-game honors, Volkswagen's "Dog Strikes Back" had racked up 31 million views a week after the game.

Source:AdAge media news

Tom LaPointe what do these numbers mean? and how can dealers feed off of millions of organic Video seo traffic?

What really gets me is that video will be 80% related to organic search marketing by 2015 so with THE 2014 CORVETTE STINGRAY, FORD ATLAS, and the New Brand of Chrysler's SRT The All New 2013 SRT Viper, they are nowhere to be found. I think their best ROI would of been to be a part of the American Apple Pie, and now they are left without no slice of video market share. WOW not a smart move!

The greatest rock and roll band with my man (Mick) still took the number one spot for luxury cars! 

"Are you ready for some football!"

Comment by Tom LaPointe / CarChat24 on January 28, 2013 at 6:16pm

Business Insider listed their 10 worst ads of 2012 (http://www.businessinsider.com/10-worst-ads-of-2012-2012-12?op=1) and surprisingly, the brad pit monologue ad for...

what product was it...have to look it up ... chanel #5  - made the list. A similar 'touchy-feely' concept that wasn't the success they hoped.

Comment by Missy Knight on January 28, 2013 at 1:36pm

That's an interesting perspective, Tom.  I completely disagree.  I think the ad(s) are spectacular and reflect a forward thinking, new-media mentality that is more in-tune with how today's car buyer is consuming information.  It's a very effective game day "teaser".

Comment by Ken Nix on January 27, 2013 at 3:48pm

ps... And "Sunny Side" will continue to be relevant for the next 20 years. Sadly, the commercial for the ATS will be floundering in two years tops.

Comment by Ken Nix on January 27, 2013 at 3:46pm

Tom, I think Volkswagen is taking this opportunity to focus on branding instead of selling. This video has "VIRAL" written all over it. This is classic VW. Nobody does Viral Car Ads like they do. Volkswagen knows the power of the viral video from past classics like "the force" 55 million views, and "the dog strikes back" 16 million views. They're looking at the long term, where Cadillac will be lucky to get 2 million views out of their "commercial" on YouTube over the next year, "Sunny Side" will probably garner over 10 million views by the end of the year. If both paid one million (figurative number only) for the spot, I'd say Volkswagen would be the winner with the highest ROI.

Comment by Tom LaPointe / CarChat24 on January 26, 2013 at 11:24pm

We will see how the ACTUAL ad turns out during 'the big game'. But let's say I was NOT in the car biz and have a marketing education and background. Once upon a time when I WASN'T, I was one of the first Saturn buyers when THAT small company focused on people as much as the car - but the focused on people who MADE the car. Kudos to the agency for talking VW into the ad, but I still think it is a substantial risk for the company AND the agency.

I lamented the Passat as Motor Trend COTY, likening it to a toaster because it didn't win any category except maybe for size, and was as exciting as C-SPAN at midnight. I still say you should promote your winning product - especially in the super bowl. When I compare this to the new Cadillac ATS campaign, I lean toward the ad with the car. But that's just ME :)

Comment by Tom Gorham on January 25, 2013 at 3:07pm

@Mike Myers, ;-)

Peter Duffy, I agree, make it about the people.  I love some of the VW commericals.  But people should also know what company is so creative and that it relates to their product.  The final cut may be different than the teaser, as Mike Myer eluded to....

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