VIDEO of VW Super Bowl ad: NO CARS, but lots of happiness???

Comment

Comment by John L Mecham on January 25, 2013 at 3:01pm

Not any more.

Comment by Peter Duffy on January 25, 2013 at 2:51pm

It WORKS because it's weird. Remember the, "Dear Ketal One Drinker" ads that were a blank sheet in most magazines a while back? No bottle, no product. And that little ad not only put them on the map, it made them a small fortune and still continues to do so. NOT having the product wins. We're STILL discussing it here, aren't we?

Comment by John L Mecham on January 25, 2013 at 2:46pm

Weird! Are they trying to memorable?  I do not think this is the best use of resources in such a huge super bowl viewing arena...weird.

Comment by Peter Duffy on January 25, 2013 at 2:44pm

It's absolutely brilliant. Make it about the people, not about YOU the company. Volkswagen has always had marketing that dwarfed other car manufacturers. Fantastic, and very very well done. I can't wait to see the rest. -p

Comment by Ken Dugas on January 25, 2013 at 2:36pm

Actually...I think it's refreshing!

Comment by Ken Nix on January 25, 2013 at 2:32pm

Being the founder of VolkswagenOwnersClub.com, I have first hand knowledge that VW owners are on the norm happier, as long as they didn't buy their VW between 1995 and 2005 ;).  Volkswagen is a state of mind, not just a car. Even the majority of people who bought between 95 and 05 still defend their Vdubs with gusto, even though they may have dealt with tons of  Electrical Problems (IMO). VW has always been associated with quirkiness, weirdness, comrodery, and just plain strange. Even the word sounds weird and looks like it is misspelled. Should it be Volkswagon?? Go ahead and say Volkswagen to a stranger. Then say nothing else until they do. I'll bet 9 out of ten will crack a smile thinking of a VW commercial or something funny associated with VW. Like the time they Slugbugged a friend so hard that they had to go to Urgent Care. BTW, If they smile, most likely, They're HAPPY...

Comment by David Leger on January 25, 2013 at 2:26pm

Personally... I like it... Risky... YES... Will it get buzz? YES... It's a brand ad, and as far as teasers go... I think it's a good one... You get a bit of that WTF effect... Sometimes, it's about creating a feeling, not selling a car. They took a risk and ventured outside of the norms or car advertising... But again it's a teaser... I like it.

Comment by Dave Immel on January 25, 2013 at 2:19pm

I posted the same comment on You Tube yesterday when I saw the VW tease.  Did I miss the car?  And...after last years hit with Darth Vader, WTH?????

Comment by Tom Gorham on January 25, 2013 at 2:18pm

LOL!

Comment by Charles Kim on January 25, 2013 at 2:16pm

Apparently everyone missed the tagline "Game Day - 2.13.13"...this is a pre-Super Bowl spot...not the actual Super Bowl spot...

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