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Most Exciting Digital Marketing Opportunities In 2013 [CHART]

In case there was any doubt about our priorities...

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to a new Econsultancy study produced in association with Adobe.

Mobile optimization – which the report refers to in part as the need to make every digital experience work well on any device in any location – took top honors from last year’s leader, social media engagement, which tumbled from 54% to 35% of respondents.

Targeting and personalization, a new option this year, actually tied with social media engagement for second place on the list, with 35% seeing it as top-3 exciting digital opportunity this year.

While a couple of areas besides mobile optimization moved up the excitement scale among marketers this year – content marketing (30% vs. 18% in 2012) and marketing automation (23% vs. 11%) – several dropped off. Those include content optimization (27%, down from 37%), brand building/viral marketing (18% vs. 27%), video marketing (18% vs. 24%), and social media analytics (14% vs. 19%). 

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Tags: 2013, Econsultancy, Mobile Optimization, digital, marketing, opportunities,


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Comment by Clay Ferrer on January 23, 2013 at 7:04am


For another POV from a mobile web development agency on the subject.

Click on this link for the full article

Why Responsive Web Design is Not the Holy Grail for Mobile | In Tra...

For those websites with a main goal of marketing a product or service, the best option is to create a separate mobile website with content uniquely suited to mobile users. The exception to this rule is websites that are purely content sites, like blogs and online publications. For these websites, responsive is usually the better option.

Comment by Alexander Lau on January 22, 2013 at 11:37am


Comment by Joe Schwartz on January 22, 2013 at 11:35am

Amen, Alexander.  Toss in rich media content, interactivity, a social layer and you've got it!

Comment by Alexander Lau on January 22, 2013 at 11:08am

Yes, everyone should start paying attention to 'Responsive Web Design'. Dealers need to stop jumping down the separate mobile site rabbit hole and being duped and paying extra for it.

RWD is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)


Why 2013 Is the Year of Responsive Web Design

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