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Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of the challenges of car shopping with tongue in cheek suggestions that shoppers actually WANT more drama. But it feels like yet another major vendor is investing dealer fees to bite the hands that feed them.  Here is the dramatized focus group video from youtube:

Tom LaPointe
CarChat24
Interactive Media Manager / Industry Analyst
http://www.carchat24.com/
24/7 Interactive Automotive Dealer Website Chat Solutions
Hosted or In-House Options
727-638-0195 

Views: 1467

Tags: 3rd, auto, car, cars.com, leads, marketing, party, sales, super bowl

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Comment by William Phillips on January 22, 2013 at 6:06am

Just remember that its the dealers who really pay for these.  Without your check they can not. 

Comment by Rob Melone on January 22, 2013 at 3:21am

The next question should be - "Are you Mr. Car Dealer getting a great buying experience when you write that check each month to Cars.com"?

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