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As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac
To their credit, they make light of the challenges of car shopping with tongue in cheek suggestions that shoppers actually WANT more drama. But it feels like yet another major vendor is investing dealer fees to bite the hands that feed them. Here is the dramatized focus group video from youtube:
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