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Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while watching TV.
  • 29% of mobile users areopen to scanning a mobile tag to get coupons.
  • 91% of mobile Internet access is to socilize, compared to 79% on desktops.
  • People use their mobile phones for Games (61%), weather (55%), maps/search (50%),social networking (49%), music (42%), news (36%), entertainment (33%), dining (25%), video (21%).
  • Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile. Twitter has 165 million users – 50% of them use Twitter Mobile.
  • More than 200 million YouTube views occur on mobile devices per day

And here’s how all this comes together in an infographic:

https://plus.google.com/u/0/b/111709560873305412887/111709560873305...

Views: 566

Tags: automotive, facts, market, marketing, mobile, statistics, trends

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Comment by Joe Schwartz on January 16, 2013 at 6:42am

Thanks, Alexander.  I will go check it out.  Also, I am starting a couple of groups on G+ and LinkedIn on the topic.  Add my page:

https://plus.google.com/u/0/b/101970849849656844274/101970849849656...

and join my group:

http://www.linkedin.com/groups/Automotive-Mobile-Marketing-Worldwid...

We are going to change the game in 2013...

Comment by Alexander Lau on January 16, 2013 at 6:01am

In 3 years mobile “should” take over desktop internet usage. 

Their claim should come to fruition. :-)

Comment by Alexander Lau on January 16, 2013 at 6:00am

Good post, I saw this on the 8th at Smart Insightshttp://www.smartinsights.com/mobile-marketing/mobile-marketing-anal.... There is some additional data there and comments if anyone wants to check it.

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