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A Facebook username is essentially your domain name on Facebook. For instance, ours is Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your social media marketing effort, so lets make sure you know how to do it.


Changing your username is extremely simple, even for a Facebook rookie. First, you need to navigate to your business page. If you manage more than one business page, make sure you are aware of which you’re looking at, because you can only change names once. At the top of the business page, there will be a button that says “Edit Page” with a small blue arrow pointing down. Click that button and you’ll get a drop-down menu, from that menu you need to select “Update Info”. A few lines down this page, you’ll see a section called “Username:”. Check to see what your current username is, and if you need to change it, select the “Change Username” option immediately below.


It’s simple enough, but you may run into a few different problems when selecting a username.

  • A personal profile or other business page has claimed it
  • The name doesn’t fit Facebook’s guidelines for lengths or word restriction.
  • Facebook has reserved the page for a well-known brand.
  • Someone else in your organization already reserved the page.


If you’re desired username is taken, there’s little you can do unless you have a trademark. If you have your business name trademarked, you can get past most of these restrictions. Simply go put in a request here. Make sure you have all of your business and official trademark information available so Facebook can process it quickly for you. If you have the trademark, the only thing you have to worry about is someone else with the same trademark (from another industry) getting there first! It’s already pretty late, so don’t delay any longer. Ensure all of your business pages have the best possible username today!

Original post about Facebook Usernames can be found on Wikimotive's blog, titled, "Setting Your Facebook Username."

Views: 90

Tags: Domain Name, Facebook, URL, User Name, marketing, media, social


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Comment by Timothy Martell on December 3, 2012 at 3:45am

Thanks for the great info graphic, Ralph!

Comment by Ralph Paglia on December 2, 2012 at 10:35am

Facebook recently created a "Facebook Best Practice Guide" for Car Dealerships that Patrick Workman wanted to share with the ADM Professional Community:

Feel free to share this with dealers and if you are a dealership supplier, with any of your clients, or include it in any newsletter or blog post...

Comment by Ralph Paglia on December 2, 2012 at 10:27am
What are usernames?  Car Dealers can customize the web address for their timeline or Facebook Page by selecting a unique username. It will appear in the location bar of your browser after "" when you view your timeline or Page. Your username is also in your Facebook email address for your personal account (ex:

A common example of a username for a Facebook user profile (person rather than a business) is some variation on your name. For example, a dealer principal named "Ralph Paglia" might choose "RalphPaglia" (caps are used and relevant) for their username so employees and customers can visit his timeline by going to .

Similarly, you can choose an extension for your dealership's Business Page address that resembles your Business or Page's name to make it easier for people to find you on Facebook, examples include:

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