Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
There are many reasons why I love the car business, but one of the most compelling aspects of my love affair with the car business is the fact that many people start working at car dealerships in an "Entry Level" type position and then go on to perform better than their peers, get promoted, increase their incomes and becoming notable success stories. Darin Wade is one of those success stories... The auto industry has long fostered merit based success and career advancement, with newcomers to the trade able to apply themselves and become far more successful than they would have been, had they pursued many other professions.
In 2001 I was sent to Rich Ford, a dealership in New Mexico from the Cyber Car/Reynolds Consulting offices in Philadelphia where I was the "Consulting Practice Leader". I was sent to Rich Ford because the dealership had contracted Reynolds and Reynolds for a CRM installation based on a software product called "DealerKid". After the install had begun, a decision was made by Reynolds and Reynolds to get rid of DealerKid and develop an all new CRM system. The new system would later be called "Contact Management".
The situation was very tense and I believe the first words out of Dennis Snyder's (Dealer) mouth when I was introduced to him was something like "Did you bring me my check?" Referring to a refund on the product he purchased, paid for, but a software product that was now being taken away.
While working on the project, I spent quite a bit of time with a Rich Ford manager by the name of Darin Wade. What I encountered working with Darin was the fairly rare case of a guy going to college, getting a business degree from one of the top business schools in America and then going to work for a car dealer. Before I learned that he was the dealer's son-in-law, I was very impressed by Darin's professional approach to problem solving, process implementation, organizational design and allocating both task responsibilities and the monitoring of completion of those very same tasks.
Darin Wade was the real deal and working with him, Gary Montoya, Dennis Snyder and the entire Rich Ford management team and staff led to several industry milestones. This in turn led to Ford Motor Company being so impressed with Rich Ford's BDC and their use of CRM processes that my team was able to secure a contract to install 600 dealership BDC's for Ford over the next 3 years. Yup, Rich Ford was the first of those Ford BDC implementations and became the prototype for Ford's example of how to properly set up and run a dealership BDC for thousands of Ford dealers.
Over the next 11 years I have had the privilege of working with Darin Wade, John Fachko, Dennis Snyder, Della Anderson and many other Rich Ford automotive professionals on multiple projects and programs... They became my "Go To" team when we needed to show Ford Motor Company whether or not a marketing or sales process was worth training other Ford dealers to execute.
Last week I received a phone call from Darin and learned that he had been selected to become the new Dealer Principal of the former Bob Turner Ford World in Albuquerque, which as of November 1, 2012 became "Power Ford of New Mexico".
You can visit Darin's new Ford dealership online at www.PowerFordNM.com.
Which brings me back to my original statement about why I love the car business; watching Darin Wade's career progress to the point where he has been able to secure the funding and buy a Ford Dealership... A very big Ford dealership! Darin Wade opening up Power Ford in Albuquerque, New Mexico is one of the most inspiring examples of the "American Car Guy Dream" I have been exposed to in over 30 years in the car business.
The business has been bought out by a Richardson Investment Group, that owns Rich Ford. The new owners and ubiquitous manager is Darin Wade, an Albuquerque local who worked with Rich Ford for 21 years.
Bob Turner Ford only distinguished 22 years in Albuquerque. The strange dealership was on Lomas and University that now is a parking lot for UNM.
Bob Turner changed a dealership to a Montaño plcae in 2000.
Sales Manager Eric Adlesperger worked with Bob Turner for years, and he says a “No Bull” opinion kept a association clever by some-more than one mercantile downturn.
Adlesperger describes Turner as an shrewd businessperson who weathered a charge by holding caring of his business and holding caring of his employees.
There could be staff changes during Power Ford, according to Wade, though he wasn’t specific.
The aged “No Bull” thesis and heading observant is gone, and a new trademark and ads are already popping up. The sale became central on Thursday.
Source URL: http://nmtribune.com/?p=19083
Darin Wade - Ford Dealer Principal
Please join me in congratulating Darin Wade on this momentous accomplishment of becoming a Ford Dealer! Darin and his new Ford dealership can be reached as follows:
1101 Montano NE
Albuquerque, NM 87107
Darin Wade on Facebook: