Automotive Digital Marketing

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The #AutoMarketing Hashtag is a Must-Follow for Car Dealers

People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an automotive professional with limited time during the day stay ahead and not miss out on the important things?


It's one of the keys to success.

There are content producers galore in the industry. Everyone has an opinion on what to do with search, social, websites, analytics, CRM, classifieds, PPC, banner ads, and every other aspect of internet sales. Throw in the best practices and tips on how to actually work with customers and you have a huge mess. It's not that it's bad. It's that it needs to be curated.

The Twitter hashtag #automarketing is the easiest way to do it. Sure, there's going to be poor content that makes its way into the hashtag. That's inevitable. Many use it as a marketing tool to get their message out regardless of quality. However, the majority of what gets into the hashtag and stays at the top is high-quality.

Here's how it works. People read the blogs, social networks, and industry websites. They find content they like. They share this content on social networks like Twitter. Those who are very active on the internet side of the industry realize that certain hashtags like #AutoMarketing and #CarDealers get fed into Twitter chatter monitor widgets everywhere on the web. Thus, they put in the hashtag whenever they find something of interest.

The more that people curate and share the best content, the more powerful the hashtag becomes. It's not just the industry sites that get posted. Marketing sites that have content pertinent to car dealers often find their content shared with the hashtag as well.

If you want to stay ahead of the curve, this is one of the easiest ways to do it. Just do a search in Twitter for "#AutoMarketing" and you'll find content that curators have enjoyed. You can become a curator yourself by adding it to tweets of important industry posts. The more people that do it, the better the hashtag can become.

We need curation. You can save time by taking advantage of it. You can help by participating.

Views: 430

Tags: #automarketing, articles, automotive, hashtag, marketing, twitter


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Comment by Tom Gorham on October 13, 2012 at 7:28pm

I had someone go by my desk and ask what I was reading the other day, I said an article by J.D. Rucker.  He said "Gooonnnne!"  I said, "No, really."  You're one of my best reads JD.  Appreciate you!

Comment by Larry Bruce on October 13, 2012 at 6:09am

@0boy great article JD #AutoMarketing has come a long way, its a great resource for sure. I apologize to all for not doing the tweetchat over the last few months, it has been a crazy time for the company, a lot of hiring going on and more work than I have had in some time (now I remember the fun challenges of a start up). 

I will be back on the tweetchat very soon.  

Thanks for writing this JD and all you do and I hope to catch up with you and @RalphPaglia soon. 

Comment by Ralph Paglia on October 13, 2012 at 5:21am

@0boy JD - Thanks for the chuckle... Looking forward to working with you up in Chicago in a couple weeks.

Comment by J.D. Rucker on October 12, 2012 at 5:47pm

@RalphPaglia - I had someone go by my desk and ask what I was reading the other day. I said, "Twitter" dismissively not thinking that they were actually looking at my screen. He said, "No, really, what's that?"

I was watching the ADM box refreshing.

Comment by Ralph Paglia on October 12, 2012 at 3:26pm

@0boy JD - Great article and for me a wonderful reminder that there are a lot of things many of us take for granted that we should do a better job of sharing with our colleagues... Following the Twitter hashtag #AutoMarketing is certainly one of those professional habits that enhances our ability to acquire more relevant information in a shorter amount of time each day.  BTW, the "Automotive Buzz" Twitter feed that scrolls through a display of relevant tweets on the upper left corner of the ADM Showroom page includes tweets tagged with #AutoMarketing so following this hash tag is as easy as visiting

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