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Google has recently come out with a new Survey feature you can view on 

Google clearly states that, “good business decisions require good information.”  Business Rater's tag line is “Consumer Content Creating Better Business.” 


  1. Business Rater reviews & surveys are captured in a process backed up by a strategy that will allow your business to capture 90% more reviews & surveys than Google could ever dream about while helping you gather live data that allows you to improve your sales and customer service on the fly.
  2. Business Rater surveys are included are all inclusive & unlimited in any package, we have no cost per survey captured. Google is charging .10 cents per survey
  3. Business Rater promotes “consumer feedback creating better business” and allows businesses to capture Reviews/Ratings/Surveys in a process In-store. Google has clearly identified In-store capture is against their guidelines and has SLAPPED businesses twice this year by removing their invaluable review content from the web.  In-store feedback is critical to the bottom line of any business and is a key element to why Business Rater clients are seeing a significant increase in reviews, surveys and revenues.
  4. Business Rater’s Surveys are integrated with Business Rater “Review Forms” so it’s two actions in one process that allows your business to improve your Online Reputation plus capture invaluable consumer feedback with our integrated surveys to improve and market your business simultaneously!  Google has a separate and non-efficient review and survey process that will handicap your business in capturing this good information. Not only are both of Google’s processes separate and not integrated like Business Rater’s review form and survey, but Google is against capturing this data In-Store unlike Business Rater whom supports real-time feedback. At least we know Business Rater reviews came from customers that were actually In-Store opposed to any person who can berate a business that never even visited that business. 
  5. Business Rater supports the 800LBS Gorillas (Google & Yelp) by providing the perfect platform to capture great and not so great feedback to give your customer relations department something to talk about in follow up with your customers. It’s hard to believe that NO feedback is better than good or bad feedback, true or false? It’s like saying there’s no such thing as bad press! Business Rater provides the perfect In-Store solution to support your Out-Store reputation management solutions like Google & Yelp.

While Google may be a globally recognized name, their business model is not helping your business succeed,  actually just the opposite, they are servicing your business.  Business Rater’s primary goal is to provide business tools and ability to provide the data and freedom they need to maximize their potential with it’s in-store proven strategy and online 
reviews, ratings, and surveys capture processes backed up by effective safety-nets to ensure residual and exponential data capture.

Customer feedback, reviews and data is an asset that most businesses take for granted.  With Business Rater this information can used to take quick and decisive steps to repair broken processes, remedy individual customer problems, increase net profit and boost your online reputation in the eyes of your customers and the world.


To your business's success,

Dan J. Weik

President & CEO

Business Rater, LLC.

For more information email or call 619-800-4692

Views: 201

Tags: business, consumer, google, management, marketing, negative, online, questionaire, questionaires, questionnaire, More…questionnaires, rater, reputation, reviews, services, survey, surveys,  online


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Comment by Ralph Paglia on September 19, 2012 at 4:30pm

Keith, the one thing we should all know about Google by now is that whatever the rule are in place today, THEY WILL SOON CHANGE! Whether it is the Google SERP Ranking Algorithm, or the way they filter our bogus or coerced business reviews, we know that Google will constantly reengineer and improve their systems to prevent hackers a lot more sophisticated than car dealers from "gaming" their systems. A few years ago I was part of a team that completely bypassed any application, account creation or content publishing restrictions related to IP or other location detection systems... And, we paid a company out of New Jersey to come and show our R&D team how to do it! IP detection and filtering systems are useful for targeting advertising, but as a security protocol, they are just about worthless... And Google knows this better than most companies.  As for the very concept of reviews being executed at the point of sale or service.. Why not? When is there a better time to get a customer's evaluation, opinion and overall impressions of your dealership's people, products and services than when it is most fresh in their minds?  Heck, we can't even get a customer to remember who to ask for when they get to the dealership, how the heck do we think they are going to remember who took care of them when they get home?  To all the critics who scream the sky is falling about in-dealership review process, I say you are full of yourselves and a "holier-than-thou" attitude that dealers and other business owners cannot be trusted... Do you sincerely believe that dealers are going to hold a gun to the head of a customer for a positive review?  because if you do, then get out of the car business and go sell home appliances, legal services or something else, because if you do not believe that dealers should be "trusted" to ask customers for feedback and a review while they are at the dealership, then you do not belong in this industry!

Comment by Keith Shetterly on September 19, 2012 at 4:12pm

Hey Ralph, thanks for that "Much like the highly acclaimed Yelp review filters, the Google review filters will not rely on something as monolithic or simplified as X number from an IP address, which is problematic for many reasons.".  And I've seen this again, and again.  As you point out, and I have noted already, Google hasn't said they filter by IP.  Thanks gain, and I am SERIOUS.  :)

Comment by Ralph Paglia on September 19, 2012 at 4:11pm

Dan, I also want to compliment you on the job your team has done for two of my clients, Rick Case Honda and Ken Grody Ford... Both dealers have thanked me for recommending BusinessRater because of how successful your program has been for them.

Comment by Ralph Paglia on September 19, 2012 at 4:02pm

Keith and Dan, if you take a look at some of Phd. authored articles Google has published on detecting false or coerced business reviews, they provide a fairly clear understanding of the filtering algorithms that Google has, and will continue to develop. Much like the highly acclaimed Yelp review filters, the Google review filters will not rely on something as monolithic or simplified as X number from an IP address, which is problematic for many reasons.  During the SocialDealer panel session at AutoCon where I sat on the panel with Peter Leto from Google, we all heard Peter describe challenging the Google team responsible for filtering "fake" reviews, as a result of complaints he had received from large automotive enterprises that he works with.  Although Peter would not go into detail of the algorithm, which you may never hear anyone from Google do, what he described was that there was little question in his mind that the reviews being deleted were manipulated and not original actual reviews from clients.  When Ken Grody asked the question about Google verifying that somebody had done business with a dealership they were posting a review about, Peter acknowledged that Google was working on additional filtering that would verify a transaction had occurred between the customer and the dealer.

Again, if you are SERIOUS about understanding Google's filtering strategies, review the white papers already published and you will seen that most bogus review detection technologies do not rely on WHERE THE REVIEW WAS POSTED!  Here are a few... took me all of 30 seconds to find them, and I type slow!

  1. Opinion Spam DetectionDetect Fake Reviews and Reviewers
    Opinion Spam DetectionDetecting Fake Reviews and Reviewers. Many names: Spam... (See this The New York Times front page article, Jan. 26, 2012) ...
  2. Writing fake online reviews? New Google algorithm will catch you ...
    Apr 25, 2012 – Spotting Fake Reviewer Groups in Consumer Reviews focuses on the algorithm, GSRank which can consider ... I thought this article was great!
  3. Bing Liu: The Science of Detecting Fake Reviews : content ping

    May 18, 2012 – E-commerce companies are hard at work to develop algorithms that willdetect fake reviews. But as computer science researcher Bing Liu ...
  4. Yelp Spam Begone: Software Weeds Out Fake Reviews [VIDEO]
    Sonia Paul
    Apr 23, 2012 – A team of engineers at the University of Illinois have developed a new software, GSRank, to detect fake review groups. ... a spam-detectingalgorithm that uncovers bogus reviews on popular ... More Stories in Apps & Software ...
  5. Scientists Have Finally Invented A Way To Spot Fake Reviews ...

    Jill Krasny
    by Jill Krasny - in 85 Google+ circles - More by Jill Krasny
    Jun 19, 2012 – Researchers Have Found A Way To Spot Fake OnlineReviews. Jill Krasny | Jun. .... These articles have been shared on your timeline. You can ...
  6. Cornell Develops Algorithm for Detecting Fake Online Reviews
    Aug 22, 2011 – Positive reviews are a hot commodity, and Cornell is working on a formula to automatically detect the fake ones. Before we dive into Cornell's ...
  7. Software Can Detect Fake Reviews With 90% Accuracy
    Jul 27, 2011 – Armed with this information, the group at Cornell developed an algorithm to detect these fake hotel reviews. The software is tailor-made for ...
  8. Yelp reviews: Can you trust them? - Featured Articles From The Los ...
    Jul 4, 2012 – SAN FRANCISCO - Judging from recent reviews on Yelp, the Center for ...of Illinois in Chicago who develops software to detect fake reviews.
  9. How to Spot a Fake Review Website: 9 steps - wikiHow

    Mar 20, 2012 – Fake reviews can be for any product, but are ubiquitous in industries such ... about the deceptive marketing methods these sites use and how to detectthem. .... Here is a list of suggested articles that have not yet been written.
  10. TripAdvisor And The Big Business Of Fake Reviews, Part 2
    TripAdvisor reports becoming more vigilant and hi-tech in detecting fake reviews, and that their readers are savvy enough to ignore those that are bogus. On the ...


Comment by Keith Shetterly on September 19, 2012 at 3:07pm

Hi Dan, I don't have a dealership contract at this moment for my work that includes reviews, but I was using Presto for a year.  What I was referring to is my long-standing (ask Ryan Leslie! :) support for in-store reviews.

What I'm aware of is the same as you, and I've been tracking this issue for several years (click here for an example).  Stating that Google is against in-store reviews is, to me, at the moment a conclusion not a Google-stated fact.  It's a belief, then.  The reviews that were lost . . . well, I've yet to see anyone link to a Google statement that in-business reviews are against their policies.  However, I have seen recommendations built around the idea that "in-store" reviews are too easy to falsify--which I don't agree with, and you shouldn't either.  I hate to see that stated as fact unless they say so.  Thanks.

Comment by Dan Weik (pronounced wick) on September 19, 2012 at 2:52pm

Hi Keith, whom do you use to support your In-Store process please? Just curious.... 

My basis is the countless dealerships who have lost their Google reviews through In-Store capture methods this past month. Is this news to you? Maybe it's because I'm in the review / reputation management space and in dealers across the nation (consistently) that have lost their Google reviews due to In-Store capture process that Google is clearly against this type of behavior. I'm aware of this happening twice this year as I'm confident most folks are in this community. 

Business Rater is one of the few review/survey companies that allow In-Store process. My point is if businesses are capturing consumer content with surveys then they should maximize their efforts and kill a flock of birds with one stone during a sold customers best capture time "right before entering finance and before leaving the dealer." This will maximize consumer content capture as well as provide excellent reputation management/marketing.

Comment by Keith Shetterly on September 19, 2012 at 2:23pm

Dan, I support in-store reviews, much to some heat receipt.  I have never yet seen Google take a clear stand against them as you suggest--to me, it appears that content content content is judged.  I'd love to see evidence that Google is against this, however, as it would settle it once and for all.  I once offered $500 (no more, sorry) for a link to a definitive answer from Google themselves on this.  So, what is your basis, via a link, I hope, for "Google has clearly identified In-store capture is against their guidelines and has SLAPPED businesses twice this year by removing their invaluable review content from the web.  "


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