Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
They stated the reason for creating the tool in their blog:
The number of people buying fake followers on Twitter to look more legitmate is a growing problem. Essentially people are trying to game the system and convince people they have social legitimacy when they don't. They are Fakers and they are undermining Twitter.
Of course any third party app always has its complications, but our social team thought this one was pretty cool.
What are your results?