Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
The truth is, I think, that www.AutoCon2012.com advertising is out of control. Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education. And I think the line-up is very, very good, and better than any other conference this year. And I think you should go!!
Yes, it's hard to support the www.AutoCON2012.com conference with a straight face because of all the SPAM rules being broken here and on Facebook about it. If you want to teach dealers about online advertising, don't you need to lead first by example? Would we tell a dealer that SPAMming is ever the right thing to do? I hope not.
If you're on Facebook in automotive social circles, you've had a hard time not seeing promotions for www.AutoCON2012.com. I'm sorry, I meant OVER-promotions: I've counted up to 58 in one day across the FB groups I'm part of--and which many are also part of, and across several. It's just the way it is with those groups, many are part of mutliples, and that's thousands of irritants that the conference may well never get over. SPAM is a dumb mistake, even with good content--because content shared past the author's release is the real pot of gold in social media, but to do that you've got to avoid being so bright in your own promotions that you fade out your point. And then can't follow the rainbow to the gold.
Well, if you can forgive that transgression (and I think you should), there is great content AT the www.AutoCON2012.com conference that you will need. Really, I'll forgive much of that SPAMming in order to avoid the same-old same-old at other conferences. So, attend.
While you are there, though, perhaps you can stop and ask the folks teaching social media at the conference whether this Social SPAMming was the right approach? And should dealers do it, too?
And then judge that person's service and their session by the answer they give. Because the truth is easy: The SPAMing was obviously a dumb idea and set a bad precedent.
Thankfully, the www.AutoCON2012.com conference is still the most valuable conference this year. Just dim the SPAM and look for the rainbow! The gold is there. ATTEND!
P.S. These opinions are mine, not co-opted or paid for, and not associated with anyone else but lil' ol' me.