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The truth is, I think, that advertising is out of control.  Now, I *do* support, but really that's because I strongly believe in the idea that dealers need great chances for education.  And I think the line-up is very, very good, and better than any other conference this year.  And I think you should go!!

Yes, it's hard to support the conference with a straight face because of all the SPAM rules being broken here and on Facebook about it.  If you want to teach dealers about online advertising, don't you need to lead first by example?  Would we tell a dealer that SPAMming is ever the right thing to do?  I hope not.

If you're on Facebook in automotive social circles, you've had a hard time not seeing promotions for  I'm sorry, I meant OVER-promotions:  I've counted up to 58 in one day across the FB groups I'm part of--and which many are also part of, and across several.  It's just the way it is with those groups, many are part of mutliples, and that's thousands of irritants that the conference may well never get over.  SPAM is a dumb mistake, even with good content--because content shared past the author's release is the real pot of gold in social media, but to do that you've got to avoid being so bright in your own promotions that you fade out your point.  And then can't follow the rainbow to the gold.

Well, if you can forgive that transgression (and I think you should), there is great content AT the conference that you will need.  Really, I'll forgive much of that SPAMming in order to avoid the same-old same-old at other conferences.  So, attend.

While you are there, though, perhaps you can stop and ask the folks teaching social media at the conference whether this Social SPAMming was the right approach?  And should dealers do it, too?

And then judge that person's service and their session by the answer they give.  Because the truth is easy:  The SPAMing was obviously a dumb idea and set a bad precedent.

Thankfully, the conference is still the most valuable conference this year.  Just dim the SPAM and look for the rainbow!  The gold is there.  ATTEND!

P.S. These opinions are mine, not co-opted or paid for, and not associated with anyone else but lil' ol' me.

by Keith Shetterly, Copyright 2012
All Rights Reserved

Views: 1081


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Comment by Nancy Simmons on August 14, 2012 at 11:41am

LOL.... Yes I did... {{chuckle}}... However, I am not sending my kids to college, or even purchasing a crumb to put on the table with all the virtual coffee that is "free" in Carbucks!  Glad you started this blog, Keith... Good content in the post and the comments which we can all learn from... The day I stop learning is the day I hang up my Car Gal Stilettos and move on...

Comment by Keith Shetterly on August 14, 2012 at 11:37am

And thanks Stan!

Comment by Keith Shetterly on August 14, 2012 at 11:36am

@ Eric, I think Ralph has changed that default for ADM long ago.

@ Christine:  Well, now, how's this Best Auto Conference Ever!

Comment by Eric Miltsch on August 14, 2012 at 11:16am

@Christine - good point, however all the links within NING platform posts are automatically tagged with the no follow attribute - no link juice being passed along regardless of the anchor text.

Comment by Christine Rochelle on August 14, 2012 at 10:34am

Keith - you started a great discussion here and a lot of points were well said by both you, Ralph, and some ADM members.

But if I am to offer some of my own 2 cents, if you're going to graciously give AutoCon some link juice, at least switch up the anchor text :)

Comment by Stan Sher on August 14, 2012 at 10:02am

You my friend are a creative writer.  Good stuff.

Comment by Keith Shetterly on August 14, 2012 at 9:30am

Nancy!  Did you just pitch your no-pitch zone???  :)

Comment by Nancy Simmons on August 14, 2012 at 9:10am

@Timothy Martell...The groups have become virtual billboards.  Join Carbucks on Facebook...My group, which is a No Pitch Zone...Collaborations, Education, Motivations and Pure Car Guy Fun!

Comment by Keith Shetterly on August 14, 2012 at 8:53am

Ashley, it was never, ever the retargeting that bothered me and is not what I wrote about.  To be clear, social media is never, ever the place for SPAM is my point.  Thanks!


Comment by Ashley Lopez on August 14, 2012 at 8:49am

I can see your frustration Keith and I can agree that at times the promotion of AutoCon2012 seemed overbearing but I must say that I have been in awe with the marketing Nancy said,  "No matter what site I was on, what Youtube video I was watching, there was AutoConn..."  I would be on a site unrelated to auto marketing but there would be that little banner ad calling out to me---at the time it was tempting me because I didn't know if I would be attending or not but it just made me want AutoCon that much more! (I was blessed enough to receive one of the 12 TrueCar scholarships and WILL be attending) Anywho, point being---the marketing done for AutoCon has just showed me the strength of online marketing and re-targeting.  I agree that at times it might have seemed over the top but I understand that this is the first AutoCon--there are no videos or testimonials that can be used just word of mouth from everyone involved with putting this great event together.  Kudos to Keith for speaking his mind and kudos to Ralph---AutoCon2012 has made it's mark and I think everyone in our industry has heard about it! Hoping for a GREAT turnout and counting the days!

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