Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that the website will close at a much higher rate than other lead source. Sometimes as high as 5 times higher than purchased leads, yet dealers are still spending crazy money on lead providers instead of driving to their website.
How does this compare to your performance. By the way this dealer spends $8000 on (PPC, Display and Re-targeting). 51 sales on an average from the investment and $156 per vehicle sold!