Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Ken Beam and myself have been inundated with a lot of marketing material concerning Facebook Geo-targeting Ads.
We've been told they work great for dealerships. When we had a conference call with Facebook to discuss these ads in particular, they
couldn't give us one case study of a dealership utilizing these geo-targeting ads. Manufacturers using them yes. Dealerships, no.
So my question is, does anyone have any case studies of dealerships utilizing Facebook geo-targeting ads to generate business?
Specifically, a suburban dealership that has had success with these Facebook ads. I say that because our two dealerships are modest size dealerships
in a suburban setting. A 500,000 sq/ft monolith wouldn't be an accurate comparison. Any proof via dealership case studies would be greatly appreciated.