Automotive Digital Marketing

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Hearing about Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network



Basically your Klout score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 18 months my score has increased from 47 to fluctuating between 69 and 71. An average score on Klout is 20 but if one follows the following list their Klout score shall rise quickly. But keep in mind the higher your Klout score goes the harder it is to keep making it rise, i.e.: Its easier to go from 20 to 30 than 40 to 50, and easier to go from 40 to 50 than 60 to 70.


  1. Create content that will get a response. Don't always talk about yourself. Ask questions. Seek advise. Get people to comment on your personal Facebook posts and retweet your tweets. Share PopCulture and industry news. Try to share breaking news as quick as you can. (scheduling content works better for me. I use HootSuite to schedule 80% of my stuff on Twitter and Facebook)
  2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you.
  3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. 
  4. Create at least some kind of content in automotive and publish it every day.This will brand you as an expert in automotive software & marketing. The sharing that you do will result in even more sharing of your stuff. Make sure you share each others content in sales.
  5. If someone compliments you or endorses you then allow and accept it. Promote it!
  6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.
  7. Thank your followers weekly. Create #FF (follow fridays on twitter), retweet your followers, +1 all your Google+ friends' posts, Like and comment on your Facebook friends.
  8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 15 minutes a day is better than 10 hours on just one day a week can be used to track businesses too. 




Joe Little

Social Media Marketing Manager


Office: 800.980.7488 X199


Views: 915


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Comment by Arnold Tijerina on July 7, 2012 at 10:51am

I tried to embed it but it won't let me or Im doing it wrong. Sorry.

Comment by David Brondstetter on July 7, 2012 at 10:49am

opps, Thanks. I will check it out. Thanks

Comment by Arnold Tijerina on July 7, 2012 at 10:48am

David, there's a link to the actual news report video on the page/link I shared

Comment by David Brondstetter on July 7, 2012 at 10:47am


I would love to know one bank who is using Klout score for loan approvals. I'm not saying there isn't one, I would just like to know of one. Is there a video link on the TV News site you can share with us. 

Does anyone know of a direct link between your Klout score and your ability to repay a loan? That would be another interesting bit of information. I'll revert back to the cartoon video posted   (What's your Klout Score). I would love to see some demographics over the top of Klout scores. That would be even better. 

Comment by Arnold Tijerina on July 7, 2012 at 7:31am

Interesting TV news report from yesterday talks about the importance of your Klout and Kred scores. Says employers are using it to screen potential employees, banks are using it for loan approvals, etc.

"What does your social media score say about you?"

Comment by Ralph Paglia on July 6, 2012 at 4:04pm

Hey Cliff, I'm trying to catch up with Joe Little by pimping you for a higher Klout score... C'mon gimme a break!

Comment by Joey Little on July 6, 2012 at 10:36am

This will be a great discussion at AutoCon 2012. Seek me out, I'll be there.

Comment by Cliff Banks on July 6, 2012 at 10:26am

Wondering why Ralph is sending me requests in Klout on Facebook?


Comment by Ralph Paglia on July 6, 2012 at 8:04am

Most attribution models are flawed, and some very intelligent people who focus on studying advertising and marketing activity attribution have come out on the side of stating that attributing a major purchase, such as a car, home appliance, real estate, etc. to a single "Last Point of Contact" attribution model is naive and ill-informed, often times leading to false conclusions and major errors in changing a marketing strategy. I have been working with attribution models in the car business for over 25 years and do not believe they should be ignored, but they should be reviewed with the knowledge that virtually no vehicle sales are truly the result of one piece of advertising or a single promotion... It is a far more complex decision process for people who purchase vehicles.

Comment by David Johnson on July 5, 2012 at 7:30am

I bet that 1 was a sell directly from somebody who got the perk, but it would be more difficult to say how many they got from all the positive mentions. No doubt, of all those mentions, millions of people potentially saw something positive. I'd bet that accounted for more sales.

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