Automotive Digital Marketing

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Hearing about Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network



Basically your Klout score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 18 months my score has increased from 47 to fluctuating between 69 and 71. An average score on Klout is 20 but if one follows the following list their Klout score shall rise quickly. But keep in mind the higher your Klout score goes the harder it is to keep making it rise, i.e.: Its easier to go from 20 to 30 than 40 to 50, and easier to go from 40 to 50 than 60 to 70.


  1. Create content that will get a response. Don't always talk about yourself. Ask questions. Seek advise. Get people to comment on your personal Facebook posts and retweet your tweets. Share PopCulture and industry news. Try to share breaking news as quick as you can. (scheduling content works better for me. I use HootSuite to schedule 80% of my stuff on Twitter and Facebook)
  2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you.
  3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. 
  4. Create at least some kind of content in automotive and publish it every day.This will brand you as an expert in automotive software & marketing. The sharing that you do will result in even more sharing of your stuff. Make sure you share each others content in sales.
  5. If someone compliments you or endorses you then allow and accept it. Promote it!
  6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.
  7. Thank your followers weekly. Create #FF (follow fridays on twitter), retweet your followers, +1 all your Google+ friends' posts, Like and comment on your Facebook friends.
  8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 15 minutes a day is better than 10 hours on just one day a week can be used to track businesses too. 




Joe Little

Social Media Marketing Manager


Office: 800.980.7488 X199


Views: 916


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Comment by Joey Little on July 5, 2012 at 7:19am

Great David, thanks for finding that. One car is not good. I wonder how they tracked that. They said they had "16,000 positive mentions". Would tracking sales through positive sentiment online be similar to tracking ROI of billboards and radio?  The point of those two mediums is to create top of mind awareness. Dealers are spending 10 of thousands of dollars trying to achieve TOMA

Comment by David Johnson on July 5, 2012 at 7:13am

Joseph, I found this:


Says they netted 1 purchase. Of course it doesn't say how much user generated content came from the promotion and subsequent sales because of it.


Here is a video I found of somebody who received the perk:


Here is a post somebody wrote after the more recent Volt perk:

Comment by Arnold Tijerina on July 5, 2012 at 6:55am

touche', David :P

Comment by Joey Little on July 5, 2012 at 6:54am

Does anyone know how this Chevy/Klout promotion turned out?:

Comment by David Johnson on July 5, 2012 at 6:53am

You may have Arnold, the comments are coming fast and furious, I have not read them all.

ATTENTION PLEASE: Arnold Tijerina needs credit for saying it first. Klout is a good tool for finding the influencers in your local market.

Better? HAHA I couldn't resist.

Comment by Joey Little on July 5, 2012 at 6:51am

I agree Ralph (by the way I was kidding earlier about the amount of dealers).  A decent Klout score shows a user at least knows how to network, engage, and promote. This post was not to tell dealers that they had to be on Klout. This post was just to educate what Klout is, and if you have it, how to get a higher score. 

This is ironic but since this thread started my Klout score went from a 71 to now a 74. Thank you.

Comment by Arnold Tijerina on July 5, 2012 at 6:51am

Isn't that what I said, David?

Comment by David Johnson on July 5, 2012 at 6:49am

Another good reason for something like Klout, if they ever get it right, is that it will help the dealership to identify the influencers in their market. Not that you shouldn't give the same level of customer service to everybody but by identifying those in your market that have a big following that they have influence over, you can make sure that you make things extra nice for them.

Comment by Ralph Paglia on July 5, 2012 at 6:43am

Hmmmm... I've spent 18 of my 30 years in the auto industry managing dealerships, and the rest of the time serving dealers inside their facilities as a trainer and consultant.  I have personally and directly served OVER 1,000 dealerships during my career.  Maybe I am delusional, but I believe my perspective is very much influenced by my time as a dealer, a dealership GM, a sales manager, a salesperson and a consultant/trainer serving all of the above.  Klout has little, if any impact on a dealership's business model, plain and simple.  However, if you want to gauge an employee's effectiveness who is responsible for social media marketing for any business, including a dealership, then the Klout score obtained for the personae used by that employee, including business profiles has some relevance from a performance evaluation perspective.  Joe Little has a Klout Sore of 71 and he is responsible for social media marketing for VinSolutions.  in my opinion, his Klout score is a pretty good indicator, from among many, that he is doing a great job in his role.

Comment by Richard Truesdell on July 5, 2012 at 5:10am

As an outsider, I'm an automotive journalist that fits into a "Klout is a useless intrusion into privacy" camp, I can't even envision a way that Klout could be useful to a dealership. How might it be used, to grade the social media savvy of the individual members of the dealership's sales team? From the standpoint of the management of dealerships, how might Klout be used?

Maybe my query here will get participation by dealership principals or sales management.

Richard Truesdell

Editorial Director, Automotive Traveler magazine,

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