Automotive Digital Marketing

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Hearing about Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network



Basically your Klout score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 18 months my score has increased from 47 to fluctuating between 69 and 71. An average score on Klout is 20 but if one follows the following list their Klout score shall rise quickly. But keep in mind the higher your Klout score goes the harder it is to keep making it rise, i.e.: Its easier to go from 20 to 30 than 40 to 50, and easier to go from 40 to 50 than 60 to 70.


  1. Create content that will get a response. Don't always talk about yourself. Ask questions. Seek advise. Get people to comment on your personal Facebook posts and retweet your tweets. Share PopCulture and industry news. Try to share breaking news as quick as you can. (scheduling content works better for me. I use HootSuite to schedule 80% of my stuff on Twitter and Facebook)
  2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you.
  3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. 
  4. Create at least some kind of content in automotive and publish it every day.This will brand you as an expert in automotive software & marketing. The sharing that you do will result in even more sharing of your stuff. Make sure you share each others content in sales.
  5. If someone compliments you or endorses you then allow and accept it. Promote it!
  6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.
  7. Thank your followers weekly. Create #FF (follow fridays on twitter), retweet your followers, +1 all your Google+ friends' posts, Like and comment on your Facebook friends.
  8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 15 minutes a day is better than 10 hours on just one day a week can be used to track businesses too. 




Joe Little

Social Media Marketing Manager


Office: 800.980.7488 X199


Views: 915


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Comment by Bill Palomba on July 5, 2012 at 4:50am

Joe and Ralph - I am sure there are many dealer employees following the thread, but, perhaps like me, are scratching their heads over yet another confusing entree into the already overcrowded array of SM "tools". While I recognize that it takes some time to establish track records, I'm of the mind of Cliff and would like to see some more critical analysis of some of these products from the experts (though Bill Playford's video was a pretty darn good start...) 

Comment by Joshua Michael Friedman on July 5, 2012 at 3:21am

It kinda feels like the Citizens Band craze to me.

Comment by Joey Little on July 4, 2012 at 3:55pm
I do take it all in fun. I've just had a good time reading the comments and noticing the different views of Klout.
Comment by Cliff Banks on July 4, 2012 at 11:01am

By the way, even though I've poked a little fun at Joe for pushing Klout (all in good fun), it does take a little bit of influence to start a discussion that gets this many comments.


Great topic, Joe...

Comment by Cliff Banks on July 4, 2012 at 10:59am

Joe Little only has 29 more points to go before he ties Justin Bieber -- maybe we should all help him get there....


Ralph, I still think the cartoon video is more valuable than that girl talking about sm -- it's funnier and calls bs on a product that provides little value to our industry. Worrying about a klout score is not going to sell more cars.


Again, just my opinion, but there are few things that get my ire up. It just so happens klout is one of those things :)


The truth is, I would like to see the social media experts in our industry be a tad more discerning and critical of some of these sm platforms, rather than rushing to make them part of their portfolio of expertise.



Comment by David Brondstetter on July 4, 2012 at 10:29am


Great video (the one with the cartoon performance review). So true. I can't count the number of people I've simply had to quit following and I blame it mostly on this silly klout score. Why do people just tweet out other people's twitter handles with nothing else? Maybe I just don't get it. 

I work pretty hard, have built two successful businesses, but prefer to spend my non working time with my wife and two daughters instead of worrying about whether or not a tweet of mine is going to get retweeted. I think there should be a score for that! Perhaps the greatest indicator of silliness is the fact that I've seen Justin Bieber referenced on ADM. That should put things in perspective. Great thread for sure. Glad to see that I am not alone in my thoughts about Klout and spending too much time worrying about your virtual life. 

Comment by Richard Truesdell on July 4, 2012 at 10:28am

I just left a comment on Amy's YouTube channel.

She needs to get out, have fun, and get a life. Five years from now, some HR person is going to see her video and like the cartoons posted previously, won't take her seriously.

Comment by Ralph Paglia on July 4, 2012 at 10:06am

Now that we have had a good laugh at Klout's expense, here is another video clip that Ralph recommends and which contains valuable guidance which will help improve your social media marketing effectiveness, and as intended beneficial side effect, will drive higher Klout Scores... Compare this video to the one that Cliff Banks recommended from a "Value" perspective:

Comment by Richard Truesdell on July 4, 2012 at 9:17am


Too funny, ROTFL!

Watching that video is like watching MSNBC, funny yet so sad at the same time. This is what our children think is important. They would rather text than have a meaningful conversation one-on-one.

Comment by Ralph Paglia on July 4, 2012 at 9:04am

OK, Cliff Banks' reference and link to a YouTube video cracked me up and gave me a good laugh... This about sums up the significance of Klout Scores for many people, on both sides of the issue:

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