Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Hearing about Klout.com? Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

 

 

Basically your Klout score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 18 months my score has increased from 47 to fluctuating between 69 and 71. An average score on Klout is 20 but if one follows the following list their Klout score shall rise quickly. But keep in mind the higher your Klout score goes the harder it is to keep making it rise, i.e.: Its easier to go from 20 to 30 than 40 to 50, and easier to go from 40 to 50 than 60 to 70.

 

  1. Create content that will get a response. Don't always talk about yourself. Ask questions. Seek advise. Get people to comment on your personal Facebook posts and retweet your tweets. Share PopCulture and industry news. Try to share breaking news as quick as you can. (scheduling content works better for me. I use HootSuite to schedule 80% of my stuff on Twitter and Facebook)
  2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you.
  3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. 
  4. Create at least some kind of content in automotive and publish it every day.This will brand you as an expert in automotive software & marketing. The sharing that you do will result in even more sharing of your stuff. Make sure you share each others content in sales.
  5. If someone compliments you or endorses you then allow and accept it. Promote it!
  6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.
  7. Thank your followers weekly. Create #FF (follow fridays on twitter), retweet your followers, +1 all your Google+ friends' posts, Like and comment on your Facebook friends.
  8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 15 minutes a day is better than 10 hours on just one day a week

 

Klout.com can be used to track businesses too. 

 

 

 


Joe Little

Social Media Marketing Manager

@LittleJoeAtVin

VinSolutions.com

Office: 800.980.7488 X199

 

Views: 993

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Richard Truesdell on July 4, 2012 at 7:18am

Arnold,

Good points that clarify the discussion, especially that GM and Ford don't sell cars, they sell their brand. It's the dealers in the trenches that actually sell cars. And my reviews, such as this one

http://www.automotivetraveler.com/magazine/viewer.php?path=2012/05/...

hopefully get customers into showrooms. And what irks me about something like Klout, is that a review such as the one above, isn't measured at all by Klout, but certainly moves the engagement needle and gets a few bodies into showrooms.

And is Klout measuring our exchange here? I think not. And is it measuring those reading this but not participating in the discussion? I think not, thus the inherent flaw of Klout as a so-called measurement tool.

Great discussion, hopefully others, especially among dealers, will get involved.

Just my two cents.

Richard Truesdell

Editorial Director, Automotive Traveler magazine, AutomotiveTraveler.com

Comment by Arnold Tijerina on July 4, 2012 at 6:51am

I get what you're saying, Richard. Seeing as social media is my profession and one in which I have a certain level of expertise, I disagree that "social media" will go away. Does the possibility that social networking as we know it today will change? Sure. Leveraging your social influencers CAN sell more cars or help a business achieve other goals. I see examples of it everyday. Klout is just a tool that exists to help identify those people. Also, GM never said that social media can't sell cars. What they said was that they didn't feel Facebook Ads were working for them. They did say, however, that they value and benefit greatly from brand exposure and customer interaction within Facebook, just not via the Facebook Ad program.

Of course, we all know that neither GM or Ford sell cars. They're selling a brand. Only a car dealer actually sells cars (not that the manufacturers haven't tried).

Comment by Richard Truesdell on July 4, 2012 at 6:37am

Arnold,

And what real value is that "social reach?" Does it actually help dealers move the metal? GM says no, Ford says yes. Short-term, it's the method de jour; long term, we'll just have to wait and see. But I realize that many dealers are placing a lot of effort in their social network activities (I know one very successful dealer in New Jersey that is doing so) but like so many things, I question if this is the most successful application of the dealership's human resources.

I think that like most things digital, social media will have its run -- I believe that it's already on the decline. That's why Facebook was so eager to get their IPO done so the founders and insiders could cash out -- and that three years from now it will have been replaced by "the next big thing."

And in my case I know the car companies are using tools like Klout to measure my reach as a journalist. And I know what the results are, that because some blogger, who talks more about her sex life on her blog which generates more traffic than I do, she is seen as more valuable even though she has little real influence in the decision of what car, crossover, minivan, or SUV her readers ultimately purchase. That's nuts!

Sorry about the typos in my previous post, it was written at 5 AM, before I had my first cup of coffee. I'm a bit more lucid now.

Richard Truesdell

Editorial Director, Automotive Traveler magazine, AutomotiveTraveler.com

Comment by Arnold Tijerina on July 4, 2012 at 5:52am

Richard, 

I just wanted to address a couple things. First, despite being able to connect a wide variety of social networks to Klout, the service only actually factors in 3 services to calculate your score at the moment - Twitter, Facebook and LinkedIn. Second, while I understand your position as it relates to a Klout score and its importance to the actual person (ie. What's my Klout score..), Klout does have some uses, one of which is to assist companies in identifying their fans/followers who "may" have a large social reach. Once those influencers are identified, a company can use different techniques to leverage those individuals networks. The whole point of "social media" as it relates to business is not only to interact with your customers but to gain exposure to their social networks which in all likelihood contain other people that could also do business with you. The trick is identifying those influencers and, while not perfect, Klout is one of the easiest tools to use to assist in accomplishing this.

Look, I'm not saying that Klout scoring is perfect. There are many VERY influential people that have Twitter accounts but have really low Klout scores.

Essentially, Klout does have value to businesses trying to identify influencers within their networks. Other than that, the only reason I pay attention to my Klout score at all is for the free perks.

Comment by Richard Truesdell on July 4, 2012 at 4:45am

Klout is another useless too that social media types use to justify their existence. I have a very active online presence -- I'm a journalist -- but my Klout score is just 41.

As an example Klout apparently puts little weight on one's activity on LinkedIn, a far more useful social network for professionals like me, than Facebook. And in the last 90 days we've all seen what a house of cards Facebook has turned out to be. It's an ineffective medium to actually moves the metal. Before the IPO I asked, will Facebook be the next Google or MySpace. I think it will be the next MySpace. Even if you have 900,000,000 registered users, what's the value if they log in just once a month or if their Facebook feed is so cluttered with useless information that you miss the important posts?

And does Klout measure when someone posts an article on the web that someone actually takes the time to read? Apparently no unless someone takes time to "like" it or re-tweet it. How stupid id that?

If you want to have some fun, check out this link for a Klout parody.

http://klouchebag.com

My score there, as AutoTraveler, my Twitter handle, is 16 making me a nice person. I'm prouder of that score than my meaningless Klout score.

Happy 4th of July,

Richard Truesdell

Editorial Director, Automotive Traveler magazine, AutomotiveTraveler.com

Comment by Glenn Pasch on July 4, 2012 at 4:04am
thanks Joe. was still not sold on Klout but am beginning to understand how it can have it can be useful. Thanks for the tips on improving your score. Comes down to participating.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service