Automotive Digital Marketing

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Just thought I would give you an update on my LinkedIn profile because it really defines me.  I began writing on ADM, not to become a superstar.  I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are superstars.

"18 years in the auto industry in sales, 14 years of e-Commerce and web design, created my company's Internet/e-Commerce department from scratch in 2000 and have achieved sales in excess of $10 million a year from 2007 through 2011 in a single rooftop, single ticket store. I am especially adept at understanding the trends and evolving nature of the Internet in regards to e-Commerce.

I had a vision in 1998 as to what could be accomplished in the auto business using the Internet. I have watched that vision be completely fulfilled and more. I'm excited that the same vision is occurring now with Social Media, Reputation Management/Marketing, Mobile Marketing and more. It's challenging and exhilarating.

My goal is to achieve ever expanding growth and expertise, greater control, responsibility, and freedom to enact my ideas and the budget to go along with it. I love teaching, writing and sharing my ideas and expertise with others.

I'd like to say that as an editor on, my goal is to let Internet Managers and Marketers know that they can survive in a hostile or indifferent environment within budget constraints and still excel. It simply takes creativity and a can-do attitude along with true enjoyment and appreciation of what they do for a living.

I am not a superstar, and I don't sell you the dream of being a superstar. I want to help make your job rewarding and give you kudos for what you do. Believe me you deserve it!

To me, if you're doing this job, you already are a superstar!


Written by
 Tom Gorham

Editor, From The Trenches

Automotive Digital Marketing

Professional Community

Views: 202

Tags: Internet, Management, Manager, Media, Reputation, Social, dealership, marketing


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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Comment by Tom Gorham on June 13, 2012 at 8:16pm

Diane, thank you so much.  That's the best compliment I could ever receive.  It certainly give me a boost and keeps me wanting to share.

Comment by Diane Anderson on June 13, 2012 at 5:29pm
I knew there was a reason I really enjoyed your posts, now I know the love what you do....and it certainly shines through. Your posts always push me to work even harder to be better at what I do, they encourage me to look for other ways to engage my team, but most of all your posts motivate me to not focus on the distractions that throw me a curve. Your post came at just the right time today!
Comment by Tom Gorham on June 13, 2012 at 4:42am

Thank you Thomas Kelly!

Comment by Thomas A. Kelly on June 13, 2012 at 4:33am

Excellent Tom.

Comment by Tom Gorham on June 13, 2012 at 4:26am

Keith,  I haven't heard that one for a while.  Now I hear Social Media is just a fad and will go away. Thanks, my friend. 

Comment by Keith Shetterly on June 12, 2012 at 9:55pm

Tom, you haven't heard that the Internet is just a fad and going away??  :)  Great post!  Thank you!!

Comment by Tom Gorham on June 12, 2012 at 8:02pm

Brian, I've know you a long time and I'm a fan of your comments and ideas.  I just gave away my agenda for better or for worse. 

Comment by Bryan Armstrong on June 12, 2012 at 7:57pm

Great post and I love the transparency. If I feel an Editor has an "Agenda" it drives me away from the Community. Welcome and it's nice to "meet" you.

Comment by Tom Gorham on June 12, 2012 at 7:54pm

Thanks Nancy.  I love all the experts who teach us and train us to be the best.  If you don't shoot for the moon, you never even make it halfway.  But let's face it, most of us just want to be successful, and we work hard to attain that goal.

My experience over the years has taught me that anyone who can be an Internet Manager in the face of disbelief and resistance IS a superstar.  I'm not talking to the people with Masters Degrees in marketing.  I'm talking to the thousands of automotive salespeople who chose to go into the Internet side of the business and then had to convince an entire reluctant dealership to follow.  It's called vision, perseverance, hard work and humility... lots of it.

These are my true heroes and I hope that when I write, they know I'm talking to them.  That's why I'm "From the Trenches".


Comment by Tom Gorham on June 12, 2012 at 7:25pm

Hmmmm, this is called transparency.

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