Mobile CRM is in-dealership CRM functionality on your mobile phone. It’s designed to help you and your staff put more deals on the sales board, wherever opportunities arise.
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to customers and your customer data.
Here’s why mobile CRM is vital for car dealerships:
- It maximizes business opportunities. Mobile CRM puts your in-store’s CRM real-time customer data, inventory, follow up and Internet lead tools in hand, wherever you are. With Mobile CRM, your team is ready to capture and capitalize on every mainstream and every remote odd and unexpected opportunity to capture customer calls, process appointment requests and seize on other important activities regardless of where opportunities present. Mobile CRM then updates the in-store CRM so all data is available to all authorized users at all times so every opportunity can be pursed properly.
- It enriches your database. A comprehensive and up-to-date customer database is essential to the vitality of your business. Mobile CRM helps you maintain this critical asset. It does so by making it easier, more convenient and more certain that valuable customer information and other related data collected by associates are captured and saved to the database.
- It puts you at ZMOT. A Google white paper defines ZMOT as Zero Moment of Truth, the moment a consumer chooses to shop or buy. If your business isn’t there when they make this choice, you lose. Mobile CRM enables you to be there, wherever you are and wherever the customer is. Today's connected customers expect fast, tailored responses to inquiries. Industry studies show incredible increases in contact and qualification rates when telephone or web leads are responded to immediately (as in 5 minutes or less). Mobile CRM helps you respond fast.
Mobile CRM does away with faulty memory, lost sticky notes or “I’ll get to it later” delays. Equipped with Mobile CRM, your team is always ZMOT-ready, database champions for your dealership, and customer-connection masters.
Servicing customers' demands while outside of the office is now a necessity for an increasingly mobile workforce. Complete mobile functionality is the future of CRM.