Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Amazing SEO is Worthless without Strong Keyword Research

We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.

The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords in Chicago, for example. Those in the Chicago area are well-aware that the word "Chicagoland" is meaningful and used by the locals when referring to the greater metro area and as such is a very useful portion of a dealer's keyword strategy.

Someone in San Diego or Boston might not know that, just as they may not be aware that people in Irvine, CA, often search for "Orange County" or "OC" keywords. This is where communication and a proper interview with every dealership is extremely important in starting a relationship with an SEO vendor.

There are other considerations that make it unrealistic for vendors to try to apply universal formulas to keyword research. Size and search radius make a difference when deciding on keywords areas. For example, there might be a lot more people in California than there are in Massachusetts, but real buyers will be less-likely to type in "California Honda Dealers" than "Massachusetts Honda Dealers" because California is so spread out that someone in Oakland might get a dealership 7 hours away in San Diego, while in Massachusetts it's possible to cover the entire state when looking for a vehicle.

The SEO process starts with assessments and strategy. Adding the wrong content or pointing links with the wrong keywords can yield tremendous results that do nothing to increase sales. Here's an infographic that depicts basic keyword research tips. Click to enlarge.

Automotive Keyword Research

Views: 199

Tags: infographic, keywords, seo


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by J.D. Rucker on March 30, 2012 at 4:29pm

Just had a discussion today about keyword research today and there was something important to note. This is a science, not an art. While there is some creativity that must be applied, it's a systematic process of looking at keyword volumes, proximity, and applying direct dealer feedback to the equation.

Comment by Cody Flynn on March 28, 2012 at 11:46am

Ya, thanks for this excellent article--its great that you posted this in such a concise format.

Comment by Aaron Hassen on March 28, 2012 at 7:20am

Thanks for the post JD. This is precisely my method. Nice to see someone put it down on paper in such a visual way. You can go out and pay services to help you with keyword research, but I have found a lot of limitations there. In the case of keyword research, rolling up your sleeves and doing it yourself is probably the best way to do this.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service