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I am who I am.  I am me!  I work as me, I advise as me, and I write and publish as me.  I am this way because, as a person, I fit the “new credibility” very well:  I am all over the Web, and you can reach me by email and phone if you go to my website.  You can find me, easily, and find out about me, because I don’t hide.  I am real.  And I don’t ever use pseudonyms for my work, and I don’t participate in pseudonyms for hire, either--so don’t bother asking me to ghost write for you as some have requested.  The answer is “No”.

I have experience and a mind you can purchase services from, but many times I give away so much for free that my friends want to tie me up and gag me to get me to stop talking myself out of money.  I don’t adjust my ethics versus what I’m paid to do (you can’t hire me if I don’t basically agree with you on some important level), and you can’t get me to say or do just anything you want by waving a fat checkbook at me. 

Whenever and wherever I express myself, smart or stupid, I own it.  And you can find me on the web very easily.  That’s the new credibility, “Certified Me!”, to just be who you are on the Web and be honest there.   Come on along!

Are you with me?

By Keith Shetterly
Copyright 2012 All Rights Reserved
www.keithshetterly.com keithshetterly@gmail.com

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Comment by Keith Shetterly on February 11, 2012 at 9:05am

Thanks Bryan!  

Comment by Bryan Armstrong on February 11, 2012 at 9:03am
Love this! Great post Keith. As someone who is opinionated, vocal and rarely apologetic (though I try very hard to be respectful) I can thoroughly relate. Keep being you, it's why I follow. ;)
Comment by Tom Gorham on February 10, 2012 at 12:14pm

Thomas, a little relaxation helps with the creative processess.  Thinking out of the box. ;-)  When you love what you do, the fun part comes after you leave the office when you can stop thinking about office politics and free your mind to think about your real job.  Of course, both are necessary...

Comment by Thomas A. Kelly on February 10, 2012 at 12:03pm

Lookin' good Tom!, Keep typing, I enjoyed your comments earlier on this thread....good as usual....I can barely type....... Jack and Bud and typing....something would have to go for me....guess which one.

Comment by Tom Gorham on February 10, 2012 at 11:55am

Oh, and while you're eating your sandwich, think of me sitting here with a "Jack and a Bud" on my day off.  Feet up and typing sideways... And in between talking to you guys, I'm working on our website.  Chicago Auto Show, you know....

Comment by Keith Shetterly on February 10, 2012 at 11:54am

@ Tom:  www.fullofshetterly.com and select the first one on the top left, then choose the mug.  Thanks!!

Comment by Tom Gorham on February 10, 2012 at 11:51am

BTW Keith, I need another "Review" mug... Shetterly's Laws.  I'm rewarding our sales staff with them when they get multiple great reviews.  Please give me the link again where I can buy another one. 

Comment by Keith Shetterly on February 10, 2012 at 11:08am

Hahahaha, I didn't think about that.  @ David, you're Certified!  :)

Comment by Thomas A. Kelly on February 10, 2012 at 11:03am

I didn't want to chance David seeing only my comment and getting the wrong impression...whew!

Comment by Keith Shetterly on February 10, 2012 at 10:51am

Sitting here eating a sandwich at lunch so saw the first version of your comment.

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