Automotive Digital Marketing

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Why Should Car Dealers use ADP Digital Advertising as part of their Digital Marketing Strategy?

The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research tool for their buying decisions and social interaction. By redirecting the right percentage of your traditional advertising spend to advertising that appears on locally targeted search engine results and popular websites you can receive a higher return on your dealership's marketing investments. Car buyers have changed their information gathering habits and dealers need to shift their ad budget allocations to drive a better match with these new shopping habits than offline media can deliver.

The ADP Digital Advertising Network reaches the most popular local and national websites your customers visit. ADP delivers car buyers to dealers by reaching them while they visit sites such as local Newspapers, Television Stations, Radio Stations, Social Gathering Sites, Informational Portals, automotive enthusiast and shopping sites, as well as the top of the Search Engine Results when a local customer is looking to buy a car or truck that you sell. As traditional media results diminish you may have noticed newspapers are now asking you to buy their online banner ads. They know better than anyone that automotive ad spend is moving to where the customers are…the Internet.

Another exciting new advertising opportunity is digital audio, which is actually the same as traditional radio advertising on local stations, but made more eicient using online media buying. Traditionally dealers advertise on one or two radio stations, but an agreement with an individual radio station can be costly. Today’s web based media auction technology allows us to look at the demographics of your target customer and identify the radio stations in you geographic region that match. We can then target your 30 second spots to hit the drive times of the radio stations in your area. This means your ads could hit the drive times of 20+ local radio stations. This new method delivers lower cost and better results with far greater reach and frequency per dollar invested! With Digital Audio, you determine what the value of a radio spot is and the radio stations that want your business can then accept your bid.

The best digital advertising strategy is to allow an impartial automotive certified digital advertising expert focused on your success build and manage campaigns that reach all of the most respected sites, search engines and radio stations that deliver your advertising and promotional messages to local customers. ADP Digital Advertising experts will work with you to identify the most effective strategies that yield the greatest return on investment for your advertising budget.

The last piece of the puzzle is our high conversion dealer web sites and specialy focused micro sites that dynamically change according to the vehicle your local customer just searched for on the search engines or what banner they just clicked on. Each micro site is customized to carry your dealerships information and special offers. This ensures a maximum conversion ratio of visitors submitting leads and tracks every dollar spent and every lead submitted via website form or phone call.

· Search Engine Marketing & Digital Advertising Seen Only in Your Geo-Targeted Area
· Search Engine Marketing “Pay Per Click” Flash Presentation
· Digital Advertising Flash Presentation
· Click on Links Below to View Digital Advertising, SEM and Microsite Examples
Yahoo Autos (728x90)
Kelley Blue Book (336x107)
Drudge Report (728x90)
Boston Herald (728x90)
AccuWeather (300x250)
Projo - Providence Journal (160x600)

· Dynamic AdTracker PPC

· Dynamic Microsite
Microsite - Multiple Model Lines
Microsite - Model Specific
Landing Page - $500 Coupon
Landing Page - Price Quote
Microsite - Special finance
Microsite - Ad Campaign Specific
Microsite - Model Specific 2

Please call Ed Neues at 888-473-6288 or email him at with any questions.

Click on this linked text to see an online presentation on ADP Digital Advertising.

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Tags: BDC, Chevrolet, Clickmotive, Cobalt,, GM, Google, Honda, Internet, Jumpstart, More…Nissan, SEM, SEO, Toyota, Yahoo!, adp, ads, advertising, automotive, dealers, digital, ford, leads, marketing, media, sales, strategy, website


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Join Automotive Digital Marketing

Comment by Philip Zelinger on January 6, 2009 at 3:17pm
You already be in! See you at the RITZ!
Comment by Ralph Paglia on January 6, 2009 at 3:01pm

I just saw your comment... Count me in, Babay!!!!
Comment by Philip Zelinger on December 22, 2008 at 6:48am
Hey Ralph,

Now wouldn't you like to share your wisdoms with even more online friends by posting your blogs and links as an Advisor/Editor/Author with my new vendor/cliet's social networking frorum? After all what are friends for and the more the merrier! Call me - I have your seat waiting for you!!
Comment by Ralph Paglia on December 21, 2008 at 3:05pm

For those who are interested in seeing a web based presentation that was prepared for ADP employees enrolling dealers into the ADP Digital Advertising program, but which contains information relevant to digital marketing in general, simply go to and click on the arrow that appears in the upper left hand part of the screen... A drop down menu appears listing the title of each page, but you can start with page 1 and use your down arrow keys to advance to the next slide... Use the up arrow key to go back to previous slide. It is important to know that many of the slides have additional content that is accessed by clicking on links embedded within the page.
Comment by David T. Gould on September 8, 2008 at 7:07pm
Once more you provide an excellent resource for dealers... I will forward with your credit...

Great Effort Ralph,


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