Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What is a personal reputation? It's in everybody ELSE's head. You don't own it. However you try and shape it, you try and maintain it, and you try and make it your own, you will forever rely on others to host your personal reputation.
And the personal reputation of a ground-breaking person (Columbus, Einstein, King, etc.) is much more forgivable than that of a person who comes along later but has public issues (J. Edgar Hoover, McGovern, Nixon, etc.). And the Cult of Celebrity actually FEEDS on issues with reputation, because in many cases the celebrity in question is likable and/or admirable for other items that supersede the issues (Madonna's controversial videos, Johnny Cash's drug issues early on, Anna Nicole Smith's personal issues). In fact, the Cult of Celebrity most often likes you best when you're dead! (JFK, Elvis, Princess Diana).
And that is what you've seen here on this social media site for the last week: Personal reputation arguments in public. We had industry icons who were having trouble transitioning from ground-breaking persona to one-of-many. And the Cult of Celebrity came into play, too. The Drama Became the Bomba! :)
My point is the lesson to learn: Reputation is tenuous and not in your control. Ever. All anyone can do for their own reputation is to give INPUT to it. And we can see that reputation for dealers is the same way!
Mark your dealership's reputation. Use SEO, social media, and fantastic tools like Presto Reviews to make it the best it can be. Seek your reputation as you would seek a sale, and make sure you give positive input to the collective perception.
Otherwise, you'll just be like Andy Warhol predicted--a few minutes of cheap and illusory fame, instead of years of the strong benefits of a great reputation!