Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Trust is your Best Product - part 1 of 3

This blog should get a conversation started but most of all get you thinking outside the box a little.

Please see this new blog post and comment as you see fit.

Thank you,

Views: 38

Tags: Business, Internet, Management, Marketing, Media, Reputation, Social


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ralph Paglia on March 19, 2010 at 9:47pm
Here is the content that the link in Terry Holbrook's Blog Post (above) contains:

Trust is your Best Product, part 1 of 3

If you have watched the news, presidential speeches or stock watch channels in the past two years you probably have noticed that CEO’s of most major companies have been more visible than ever before. The reason for the increased accessibility of company leaders is simple, TRUST! With the loss of consumer trust and confidence prior to and during the recession these leaders are standing in front of the camera with a genuineness and transparency that has not been seen in modern business times. The result of this effort has been captured in a recent study by Edelman Inc.

Of those surveyed, 54% trust US companies. This is an increase of 18% and is closely followed by a 46% increase in trust factor of our government. By now you may be asking, “So what in the world does this have to do with my dealership, Terry?” The side effect of this for car dealers is clear: consumers now expect to hear from the leaders, owners and stakeholders in a business and yes, this includes car dealers. Dealer Principals and General Managers need to get involved to regain trust now! Have genuine conversations, tell your story and interact with consumers through Social Media. Remember, Social Media is nothing new for YOU. It is the same thing you have been doing face to face with customers at your store for years. You just need to expand that behavior to the digital world. Please leave your comments on this blog and be sure to follow all of the Liquid Motors authors on Twitter and Facebook today.

Source: (see link in ADM blog post this comment is attached to)

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0