Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Paul Potratz on August 4, 2015 at 2:01pm — No Comments
Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…Continue
Added by Joseph Little on August 4, 2015 at 7:41am — No Comments
With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased…Continue
Added by Mike Gorun on August 4, 2015 at 4:00am — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…Continue
Added by Tom Gorham on August 3, 2015 at 6:30pm — No Comments
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!
You already know you offer a great…Continue
Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments
It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading…Continue
Added by Joseph Little on August 3, 2015 at 1:13pm — No Comments
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is…Continue
Added by Ralph Paglia on August 2, 2015 at 5:30pm — No Comments
Reaching out to our potential customers today is not as simple as handing out flyers or placing ads in the printed media. With the emergence of the internet, social networks have become a unique and efficient way to keep in touch with our audience - and most importantly receive valuable feedback from them. There are several ways people consume social content, but probably the most widespread is through mobile devices.
People use their smartphones to pay, to shop, to keep in touch with…Continue
Added by Leona Zoey on August 2, 2015 at 3:00am — No Comments
Street Volkswagen of Amarillo will be joined by the Amarillo Chamber of Commerce and Amarillo Hispanic Chamber of Commerce to celebrate their move to Soncy Road.
The three day event will begin on Thursday, August 6, 2015 at …Continue
Added by Bradley Paschal on August 1, 2015 at 11:01am — No Comments
Added by Paul Potratz on July 31, 2015 at 9:16am — No Comments
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention…Continue
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t…Continue
Added by Jeff Glackin on July 31, 2015 at 2:02am — No Comments
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
AS A DECENT HUMAN BEING AND A PROFESSIONAL IN THE AUTOMOBILE INDUSTRY, I THOUGHT I WOULD TAKE A MOMENT TO EXPRESS MY PERSONAL OPINIONS OF EDMUNDS.COM AND THE THINGS THEY CHOOSE TO PUBLISH ABOUT OUR INDUSTRY.
For Many Years Now Our Friends at Edmunds.com have gone out of their way to publish a series of articles on their consumer website to inform Consumers that Car Dealerships are Scum of the Earth Crooks and that We Are Criminals. At Least, That's How I…Continue
Added by Joseph Little on July 30, 2015 at 8:49am — No Comments
Added by Jonathan Floyd on July 30, 2015 at 7:30am — No Comments
Added by Byron Tyers on July 30, 2015 at 6:08am — No Comments
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your …Continue
Added by Mark Frost on July 29, 2015 at 1:30pm — No Comments
DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing
Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or…Continue
Added by Crystal Hartwell on July 29, 2015 at 10:53am — No Comments