Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know…Continue
Added by Joey Little on December 7, 2016 at 9:59am — No Comments
Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.…Continue
Added by Erik Nachbahr on December 7, 2016 at 6:47am — No Comments
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state…Continue
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
One of the mysteries of the auto dealership…
Added by Mike Poskey on December 6, 2016 at 3:32pm — No Comments
Ford continues to develop exciting vehicles that stand out from the crowd. Whether you are looking for a high-powered sports car or a smooth-riding family sedan, you are destined to find a model that causes your heart to skip a beat. Here are five Ford vehicles you absolutely need to test drive.
For good reason, car enthusiasts from around the globe are raving about the all-new Focus RS. It is the most powerful Focus to ever hit the market.…Continue
Added by Meghan Belnap on December 6, 2016 at 12:12pm — No Comments
Most of the population of vehicle owners and drivers consider the engine to be the most important aspect of the vehicle, requiring the most amount of maintenance and care to ensure the vehicle's condition through the years. But there is one integral part of the drivetrain of a…Continue
Added by Lizzie Weakley on December 6, 2016 at 11:54am — No Comments
Cutting costs on your auto insurance can help you save more money for holiday shopping and other everyday expenses. Even though you may believe that it’s impossible to reduce your monthly premiums, there are some surprising factors that can help reduce your out-of-pocket…Continue
Added by Dixie Somers on December 6, 2016 at 11:04am — No Comments
This Week in Social Media
News for the Week of December 5
Twitter Users Can Now Create Moments on Mobile
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create…Continue
Added by Joey Little on December 6, 2016 at 9:12am — No Comments
For a car enthusiast, owning a genuine classic model is a dream come true. For many, it remains merely a fantasy. For the lucky ones who manage to score their own antique ride, however, the fun is just beginning. One of the most rewarding parts of owning a classic car is getting to…Continue
Added by Rachelle Wilber on December 6, 2016 at 7:46am — No Comments
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove…Continue
Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments
It’s perfectly normal to be a little nervous about your practical driving test – after all, in a real and practical way; your independence depends on it. The problem is not just that you have to remember the rules and regulations, or that you have to use sound judgment when on the road; you have to do it whilst someone with a clipboard is marking down everything you do. The act of being watched and judged is often a very real distraction. However, there’s no reason why you shouldn’t be…Continue
Added by Rahul Paul on December 6, 2016 at 5:30am — No Comments
There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving…Continue
Added by Lizzie Weakley on December 5, 2016 at 4:12pm — No Comments
As a family has an emergency preparedness kit in the home, they should also keep one in the car. Even in a country as populous as the United States, it’s possible for drivers to be stranded for days in some place that’s far from human habitation, and accidents happen all…Continue
Added by Emma Sturgis on December 5, 2016 at 1:49pm — No Comments
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it…Continue
Added by Joey Little on December 5, 2016 at 9:37am — No Comments
Albany, N.Y. – December 5th, 2016 – Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising, branding and strategy for…Continue
Added by Mike Esposito on December 5, 2016 at 5:19am — No Comments
You are sure to find all that you need in terms of jeep parts and accessories from online stores. The best part with making your shopping online is that you will not have a shortage of online stores to buy what you want. You will enjoy many benefits when you make your shopping for parts at online stores such as JeepBoyz.com.
For starters, you can carry out…
Added by Joshua Anderson on December 4, 2016 at 9:24pm — No Comments
Added by Ralph Paglia on December 4, 2016 at 6:00pm — No Comments
I'll always root for a company that got it's start in the car business with the name "ugly duckling".....
And that's where on line only used car dealer Carvana began.....
From humble beginnings as Ugly Duckling Rental Car in 1977.....
Through bankruptcy in 1989.....
To the emergence of Drive…Continue
Added by Barry Neuman on December 4, 2016 at 1:54pm — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"
What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive…Continue
Added by Ken Hite on December 2, 2016 at 8:42am — No Comments