Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.
Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…
Added by Rebecca Kon on October 24, 2014 at 11:59am — No Comments
Give Your Shoppers A Reminder
Have you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.
On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business.…
Added by Paul Potratz on October 24, 2014 at 11:25am — No Comments
If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality…Continue
Added by Mark Frost on October 24, 2014 at 8:55am — No Comments
It got me thinking about today’s post and how lead…Continue
Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments
When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so…Continue
Added by Mike Gorun on October 24, 2014 at 5:30am — No Comments
Win Nissan Maintenance for Life!
For the month of October, the Nissan Team at Admiral Nissan in South Jersey is taking part in the 2014 Nissan Car Care Event. This is your chance to win Nissan Maintenance for Life or even a $25…Continue
Added by Jonathan Morales on October 23, 2014 at 12:09pm — No Comments
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the…Continue
Added by Patrick Kelly on October 23, 2014 at 11:00am — No Comments
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
Added by CDK Global on October 23, 2014 at 8:30am — No Comments
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often…Continue
Added by Amy Scott on October 23, 2014 at 6:00am — No Comments
Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which…Continue
Added by Richard Holland on October 23, 2014 at 5:30am — No Comments
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…Continue
Added by sara callahan on October 22, 2014 at 6:00am — No Comments
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…Continue
Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be…Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm — No Comments
Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).
Entry-level and small cars will also…
Added by Black Book on October 21, 2014 at 10:48am — No Comments
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,…Continue
My #1 Real Estate Agent in Monmouth & Ocean County, NJ!
I've been working with Jennifer Gere for a while and because of this I would love to recommend her to anyone looking for new luxury home in the Central Jersey, South Jersey or the Jersey Shore area. She's a Berkshire Hathaway HomeService Realtor out of the Millstone area....very…Continue
Added by Jonathan Morales on October 21, 2014 at 9:30am — No Comments
Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…Continue
Added by Paul Potratz on October 21, 2014 at 6:52am — No Comments
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…Continue
Added by Erin Ryan on October 20, 2014 at 4:30pm — No Comments
Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…Continue
Added by John Sternal on October 20, 2014 at 2:34pm — No Comments