Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments
A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.
So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…Continue
Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments
Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…Continue
Added by Black Book on July 21, 2014 at 1:00pm — No Comments
Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…Continue
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have never been able to generate them with any…Continue
The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get satisfied by a thing such as a car seat to buy. No one needs that, and that is the reason that these products sell…Continue
Added by Siddhartha Rahut on July 21, 2014 at 4:42am — No Comments
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…Continue
Auto Dealer owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices. This shift has taken place over the last five years and is likely to continue. In fact, it is expected that by 2014, that mobile Internet use, will overtake desktop internet use. In some ways this may mean some dramatic changes in how dealerships market themselves. Websites will need to be optimized for a mobile experience,…Continue
Added by Mike Maggs on July 20, 2014 at 6:00am — No Comments
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have…Continue
Added by Jeffery Sterns on July 20, 2014 at 3:19am — No Comments
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.
This week on Hard…
Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments
Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
Marcotte is most noted for his…Continue
Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle…Continue
Added by Black Book on July 17, 2014 at 12:00pm — No Comments
|by Heidi Suke, Account Advocate|
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…Continue
Added by Cobalt on July 17, 2014 at 8:55am — No Comments
When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.
1) We are thinking about whether a dealership has a mobile optimized website, and
2) We are thinking about whether or not the dealership is suited well for a text messaging campaign.
In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …Continue
Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…Continue
Added by Richard Holland on July 17, 2014 at 4:30am — No Comments
What's New on the 2014 Jeep Grand Cherokee SRT Edition?
For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered…Continue
Added by Jonathan Morales on July 17, 2014 at 3:00am — No Comments
Added by Findlay Acura on July 16, 2014 at 3:54pm — No Comments
This is exactly what happened as I was on a team that ministered to inmates at the Neal Unit. This unit is one of many state prisons in Texas that participates in the Kairos Prison Ministry. I was honored to have spent…Continue
It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.…Continue
Added by Rebecca Kon on July 16, 2014 at 9:11am — No Comments
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…Continue