Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.
If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…Continue
Added by Paul Potratz on May 6, 2016 at 5:59am — No Comments
All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.
But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?
National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…Continue
Added by John Sternal on May 5, 2016 at 10:48am — No Comments
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.
"Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of…Continue
Added by Black Book on May 5, 2016 at 6:15am — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments
Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage.
Here is a look at some interesting statistics compiled by Auto Alert about marketing to female consumers in the automotive industry:
Added by Larisa Bedgood on May 4, 2016 at 10:40am — No Comments
Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…Continue
Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on May 4, 2016 at 8:11am — No Comments
Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016. Black Book Lender Solutions surveyed dozens of automotive lender executives during February, 2016, and found that roughly a third of lenders believe loan balances will plateau in 2016, and interest rates will see a steady climb to 2008 levels. Here are complete results of the survey.
Added by Black Book on May 4, 2016 at 8:10am — No Comments
Added by Kris Rosychuk on May 4, 2016 at 7:49am — No Comments
Thinking of becoming your boss as an owner-operator of your own rig? There is a lot to consider before jumping in. It is recommended to gain at least one year of experience in your specialty and preferably more. With this experience, you will gain a lot of knowledge about…Continue
Added by Anica Oaks on May 3, 2016 at 1:30pm — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
by Jim Maxim, Jr.
As the teams take the field, the commentators review their attributes, experience, and record. And although each player is unique, one cannot help but to compare their stats against their competition.
So, how well does your F&I department stack up? Although different dealerships deal with particular limitations, the public dealership groups’ results can provide a useful comparison. New-car PVR for late 2015 ranged from $1,189 to…Continue
Added by Jim Leman on May 3, 2016 at 11:24am — No Comments
For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a…Continue
Added by Big Tom LaPointe on May 3, 2016 at 9:00am — No Comments
Everyone has that old junked car that has not run for decades sitting in his or her backyard or his or her uncle’s front yard. It is an eye sore and can be dangerous. If using a rusted junked car is not your idea of…Continue
Added by Lizzie Weakley on May 3, 2016 at 8:20am — No Comments
It’s the age old question of,…
Added by Larisa Bedgood on May 3, 2016 at 7:01am — No Comments
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
“The Domain Authority score has no…
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Without exception, new replacement auto spares supplied by original equipment manufacturers are more expensive than aftermarket parts. The cost of these parts is one reason why taking a car to the service department at the dealership costs more than an independent shop. Third-party service techs use aftermarket parts (80% of them, according to America's Car Show). The question is, does picking a spare from a manufacturer that didn't make it on the car's maker find list give you poorer…Continue
Added by Rahul Paul on April 29, 2016 at 12:23am — No Comments