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VJ's ADM Blog (25)

New Years Resolution - Don't loose weight rather GO MOBILE!

A few more days and we will say finally Good Bye to 2011 and a hopeful "Hello 2012". With blog posts, articles and predictions all over the net on "what will bring 2012", I wanted to focus on one "item" you should definitively have on your Resolution List 2012...

- M O B I L E M A R K E T I N G -

With an enormous increase of consumers upgrading from regular cell phones to smartphone devices (31% of 271 million phone subscribers using now smart devices [Nielsen…

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Added by VJ on December 28, 2011 at 9:00am — No Comments

Conclusion of my Top 15 Free Tools To Monitor Social Media - Part 3

Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I hope that you found at least one new tool in the last 3 weeks, which was a "new one" for you, and I wish you and your endeavor "Social Media Marketing" success!

Here are my last five freebies:

 …

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Added by VJ on October 5, 2011 at 6:34am — No Comments

15 Free Tools To Monitor The Social Media Sphere (Part II)

Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, these tools were used by me during my "active" duty as an eCommerce Director for several dealer groups and I hope that you will find the tools #6 to #10 as useful as I did. Here we go:

Kurrently: Shows…

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Added by VJ on September 28, 2011 at 9:41am — No Comments

15 Free Tools To Monitor The Social Media Sphere (Part I)

As an e-Commerce guy, what would make my life easier when looking for specific data and news? How can I find short, to-the-point information when writing my next dealer blog post about model XYZ? And last but not least, who is actually talking about our cars, the automotive industry and/or our dealership right now?

These are the questions that inspired this post on the 15 free tools I use to monitor the social media sphere.…

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Added by VJ on September 21, 2011 at 7:03am — No Comments

3 "must DO" Internet Department tips, which everybody "should've done" by now

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of these…

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Added by VJ on July 7, 2011 at 1:48pm — No Comments

Diaries of an Internet Sales Director - Chapter I

Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

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Added by VJ on June 27, 2011 at 11:00am — No Comments

I wished I would have had Pavlov on my Internet Team...it would've rang the cash register bell more often

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.

This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…

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Added by VJ on April 12, 2011 at 5:00pm — 2 Comments

Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box

Good news for early adapters in our so beloved automobile industry. When you are one of the pioneers using in your ads, Maroni stickers, or even on Business cards the two-dimensional barcode like images – a.k.a. quick-response codes or in short QR-Codes – you past the stage of  prior “thinking out of  the box” with flying colors.

 …

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Added by VJ on March 31, 2011 at 12:25pm — 2 Comments

Gen Y and Chevy - a love story build through the stomach?

It appears to be that Chevy has learned its lesson and glimpsing over the fence with the hope figuring out how Scott Monty and Ford has become the “role model” for Automotive involvement in Social Media. Looking at all the indicators what made Social Media what it is today – a powerhouse and a media revolution initialized by a group of Gen-Ys or let’s call them Millenials – Chevrolet decided exactly to… Continue

Added by VJ on January 14, 2011 at 8:30am — No Comments

Be nice to your reps when discussing display and banner ads... (study)

Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and not knowing in me to easily pass on these spins – until today (well, may be).



The… Continue

Added by VJ on January 12, 2011 at 10:50am — No Comments

The top-10 reasons why consumers following a company on Facebook

Top-10-Motivations-why-consumers-following-companies-on-facebook We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or… Continue

Added by VJ on January 11, 2011 at 12:22pm — No Comments

Generation-Y will be your friend and fan, when you push their button the right way

Gen-Y-just-loves-facebook-and-social-media According to a newer study from L2, Generation Y or also called Millenials are the consumer Group to watch out for, when trying to convince and to engage them to interact with your brand, make or model.



As the study revealed 81% of… Continue

Added by VJ on January 3, 2011 at 11:53am — 2 Comments

3rd Party Leads - What else should they provide?

Not sure about your success on 3rd party leads, but what kind of factor did you use or are you still using to…

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Added by VJ on October 31, 2010 at 5:00pm — 2 Comments

1000+ people at the Digital Dealer Conference - and still looking for answers. Can you help?

Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for.

Time and Health did not allow me this time to attend to the 9th Digital Dealer Conference in Las Vegas, and as I could see out of Twitter streams and raw YouTube footages – people had fun, great times and a lot of information. Comments like “The best Digital Dealer Conference ever”…”Thanks so much for…

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Added by VJ on October 18, 2010 at 5:30am — 9 Comments

10 undeniable signs that you are indeed addicted to Social Media

Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering "hey......hey.....do not forget to check in....and it has been already 12 minutes that you have had changed your status on Facebook......hey......hey.....and don't forget see that you finally hit the 1000 followers mark on Twitter....hey....." -Okay, when you are reading these lines here and you feel like "hmmm, sounds familiar, and you got by they was sweaty hands…

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Added by VJ on July 22, 2010 at 8:30pm — No Comments

Poll on "Which digital Marketing platform will be Marketers #1 friend in 2011?" w/ foreword from VJ

We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace…

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Added by VJ on July 13, 2010 at 7:09pm — No Comments

ROI vs. ROE - Social Media Marketing strategy and profitability is like Rome. It wasn't build in one day.

Too often do I get the question during my seminars "VJ, what is the ROI - what can I expect to make on money and how many cars will I be selling at my dealerships, when I am "signing up" for Social media?"....here we go again. I am not complaining that I receive this question but I am foremost dazzled that question is still comparing Social Media Marketing with the "old" way to do Marketing and Advertising.

What was in past (and of…

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Added by VJ on July 12, 2010 at 2:00pm — 3 Comments

Geo-location based marketing - Starbucks shows how it's done. When do Car Dealers step into the game?

Similar to the fairy tale of the Princess and the Frog, there is another phenomenon in the real marketing and advertising world what pretty much reminds me on this tale. You know it is something new out there, you are not really certain what it does, if it works – and most likely you only will find…

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Added by VJ on July 11, 2010 at 10:53pm — 3 Comments

Check your Dealership vitals. Almost like a Physical during your Doctor's visit - uncomfortable but necessary.

"Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole nine yard.”



“Well I am really not prepared for “all that”, ahmmm you know what I mean Doctor….do we have to do this…I mean….really? --… Continue

Added by VJ on January 27, 2010 at 3:13pm — 8 Comments

Avoid to be just a One-Hit wonder and strive to tweet the right things, when engaging with your followers

When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - here comes a new Mega-Star for the 90's. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles even won a Grammy that year for “Best Rock Female Performance.” But as fast as it had happened - as quickly it was over and her career ended even before it had really… Continue

Added by VJ on January 24, 2010 at 8:50am — No Comments

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