Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
A few more days and we will say finally Good Bye to 2011 and a hopeful "Hello 2012". With blog posts, articles and predictions all over the net on "what will bring 2012", I wanted to focus on one "item" you should definitively have on your Resolution List 2012...
- M O B I L E M A R K E T I N G -
With an enormous increase of consumers upgrading from regular cell phones to smartphone devices (31% of 271 million phone subscribers using now smart devices [Nielsen…Continue
Added by VJ on December 28, 2011 at 9:00am — No Comments
Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I hope that you found at least one new tool in the last 3 weeks, which was a "new one" for you, and I wish you and your endeavor "Social Media Marketing" success!
Here are my last five freebies:
Added by VJ on October 5, 2011 at 6:34am — No Comments
Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, these tools were used by me during my "active" duty as an eCommerce Director for several dealer groups and I hope that you will find the tools #6 to #10 as useful as I did. Here we go:
Added by VJ on September 28, 2011 at 9:41am — No Comments
As an e-Commerce guy, what would make my life easier when looking for specific data and news? How can I find short, to-the-point information when writing my next dealer blog post about model XYZ? And last but not least, who is actually talking about our cars, the automotive industry and/or our dealership right now?
These are the questions that inspired this post on the 15 free tools I use to monitor the social media sphere.…Continue
Added by VJ on September 21, 2011 at 7:03am — No Comments
I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"
So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.
What is here the status quo on response, follow up and long-term usage of these…Continue
Added by VJ on July 7, 2011 at 1:48pm — No Comments
After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…Continue
Added by VJ on June 27, 2011 at 11:00am — No Comments
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.
This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…Continue
Added by VJ on January 14, 2011 at 8:30am — No Comments
Added by VJ on January 12, 2011 at 10:50am — No Comments
Added by VJ on January 11, 2011 at 12:22pm — No Comments
Not sure about your success on 3rd party leads, but what kind of factor did you use or are you still using to…Continue
Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for.
Time and Health did not allow me this time to attend to the 9th Digital Dealer Conference in Las Vegas, and as I could see out of Twitter streams and raw YouTube footages – people had fun, great times and a lot of information. Comments like “The best Digital Dealer Conference ever”…”Thanks so much for…Continue
Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering "hey......hey.....do not forget to check in....and it has been already 12 minutes that you have had changed your status on Facebook......hey......hey.....and don't forget see that you finally hit the 1000 followers mark on Twitter....hey....." -Okay, when you are reading these lines here and you feel like "hmmm, sounds familiar, and you got by they was sweaty hands…Continue
Added by VJ on July 22, 2010 at 8:30pm — No Comments
We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace…Continue
Added by VJ on July 13, 2010 at 7:09pm — No Comments
What was in past (and of…Continue
Similar to the fairy tale of the Princess and the Frog, there is another phenomenon in the real marketing and advertising world what pretty much reminds me on this tale. You know it is something new out there, you are not really certain what it does, if it works – and most likely you only will find…Continue
When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - here comes a new Mega-Star for the 90's. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles even won a Grammy that year for “Best Rock Female Performance.” But as fast as it had happened - as quickly it was over and her career ended even before it had really… Continue
Added by VJ on January 24, 2010 at 8:50am — No Comments