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Lisa Sarata's ADM Blog (3)

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…


Added by Lisa Sarata on September 17, 2012 at 4:30pm — 4 Comments

Car Buyers Use Mobile to Research Vehicle Purchases


Added by Lisa Sarata on June 26, 2012 at 6:30am — 2 Comments

Is Your Social Marker Good or Bad?

Is Your Social Marker Good or Bad?


Added by Lisa Sarata on March 31, 2010 at 12:00pm — No Comments

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