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David Metter's ADM Blog (57)

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?

I know what you’re thinking. This is…

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Added by David Metter on October 31, 2017 at 11:30am — No Comments

AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

THE DATA DOESN’T LIE: 

SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION

Co-Authored by David Metter of AutoHook powered by…

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Added by David Metter on October 19, 2017 at 1:30pm — No Comments

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…

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Added by David Metter on September 13, 2017 at 8:00am — No Comments

Do You Have The Power To Know What You’re Losing?

 

 | By David Metter

The number of automotive reports dealership managers receive in a typical month…

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Added by David Metter on September 11, 2017 at 7:30am — No Comments

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…

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Added by David Metter on August 25, 2017 at 10:30am — No Comments

IS VENDOR INTEGRATION THE NEW INNOVATION?

by David Metter

A Tale That Proves 2 Technology Leaders are Better Than 1

Too many companies these days suffer as a result of being close-minded. They think innovation means constantly developing new solutions to better service dealers and OEMs. I’d like to challenge that mindset. What happened to sticking with what you’re best at? I’m not saying don’t dream big,…

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Added by David Metter on May 1, 2017 at 8:28am — No Comments

5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…

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Added by David Metter on March 21, 2017 at 1:00pm — No Comments

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss…

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Added by David Metter on February 6, 2017 at 12:09pm — No Comments

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

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Added by David Metter on January 24, 2017 at 8:02am — No Comments

VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most.

Since when did VDP views become more important than sales? This is not an attempt to…

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Added by David Metter on December 15, 2016 at 12:00pm — No Comments

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive…

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Added by David Metter on December 1, 2016 at 12:50pm — No Comments

We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 

If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…

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Added by David Metter on November 9, 2016 at 11:30am — No Comments

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

People buy everything online these days. Or do they?

In reality, there are some items people simply prefer to touch, see, feel, 
taste, smell,…

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Added by David Metter on October 24, 2016 at 11:00am — No Comments

More Data More Problem$: 3 Big Data Problems & How to Solve Them

by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …

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Added by David Metter on October 17, 2016 at 12:00pm — 1 Comment

The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…

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Added by David Metter on September 27, 2016 at 12:30pm — 2 Comments

AT LAST: Attribution Claims Its Throne

It’s an exciting time in digital history. Automotive marketers are finally catching on to the critical importance of attribution – AND more importantly, the associated…

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Added by David Metter on August 30, 2016 at 6:35am — No Comments

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that…

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Added by David Metter on June 17, 2016 at 1:46pm — No Comments

10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

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Added by David Metter on June 8, 2016 at 1:04pm — No Comments

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 7:43am — No Comments

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