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Paul Accinno's ADM Blog (9)

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…

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Added by Paul Accinno on September 18, 2014 at 9:58pm — 1 Comment

3 Reasons Responsive Websites are Better for SEO

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…

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Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads…

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Added by Paul Accinno on August 22, 2014 at 7:18pm — No Comments

Automotive Reputation Management Isn't Rocket Science

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and…

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Added by Paul Accinno on August 17, 2014 at 1:08pm — 4 Comments

Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…

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Added by Paul Accinno on August 15, 2014 at 1:30am — 4 Comments

AutoCon 2014 Scholarships Available through WorldDealer

There's only one place that aggressive car dealers should be September 3-5 and WorldDealer can help you get in. We're pleased to announce that we're giving away scholarships to AutoCon 2014, a $995 value!…

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Added by Paul Accinno on August 11, 2014 at 12:12am — 1 Comment

Are Microsites Still a Valid Digital Marketing Option?

They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.

Here's a brief timeline in case…

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Added by Paul Accinno on August 8, 2014 at 10:35am — 11 Comments

Responsive Websites are NOT a Fad

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…

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Added by Paul Accinno on July 31, 2014 at 10:10am — 2 Comments

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record…

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Added by Paul Accinno on July 25, 2014 at 2:46pm — 3 Comments

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