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Bill Playford's Blog – February 2012 Archive (1)

The 31 inch yard stick

Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?



Let's think about other forms of measurement,…

Continue

Added by Bill Playford on February 17, 2012 at 6:30am — 5 Comments

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