Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
There is no shortage of opinions in our industry. Depending on who you ask, they will likely have a very passionate opinion about the three major types of mobile website strategies: responsive, adaptive, and mobile-only. If you ask a website provider, they’ll tell you that the option…Continue
DealerOn receives a “Top Rated” Award for Dealer Satisfaction in the Websites Category
Derwood, MD– January 24, 2014 – DealerOn is the recipient of a “Top Rated” Website award in the fifth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention &…Continue
Added by Ali Amirrezvani on February 28, 2013 at 8:36am — No Comments
DealerOn is the recipient of a “Top Rated” Website award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today, in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention…Continue
Added by Ali Amirrezvani on February 8, 2013 at 8:38am — No Comments
DealerOn Presented with Best Website Design Award
DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…
Added by Ali Amirrezvani on February 4, 2013 at 11:28am — No Comments
Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category.Continue
Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments
Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program. Here are some…Continue
Added by Ali Amirrezvani on November 15, 2012 at 1:00pm — No Comments
The 13th Digital Dealer Conference & Exposition is fast approaching - just 3weeks left!
Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well! Going to be a busy, busy few days for the DealerOn group.
Here are the sessions we are going to be presenting:
"Double Your Fixed…Continue
Added by Ali Amirrezvani on October 3, 2012 at 7:38am — No Comments
I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?
A recent study by Knotice, an…Continue
It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team. One of the attendees asked Matt about the Penguin update and what it meant going forward. I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a…Continue
Added by Ali Amirrezvani on August 23, 2012 at 7:24am — No Comments
So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what? Here are some tips for optimizing your dealership's Google+ page:Continue
Added by Ali Amirrezvani on August 17, 2012 at 1:31pm — No Comments
By now I'm sure you've heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year. Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own. For example, a big segment of the data revolves around how many website pages are not selected for indexing. What does that mean? Google says that:
“A URL can be not selected for indexing for…Continue
Added by Ali Amirrezvani on August 14, 2012 at 2:22pm — No Comments
It's not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday.
The latest update under the Panda name went into effect Tuesday night, Panda 3.9. Panda was originally released in February 2011 as a way to remove…Continue
Added by Ali Amirrezvani on July 26, 2012 at 12:08pm — No Comments
Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to "level the playing field". While many auto dealer websites shouldn't have an issue with this (your site provider should not only be up to date on Google's latest algorithm changes, but make sure your site is performing as well as possible), here are some things to avoid so you don’t…Continue
Added by Ali Amirrezvani on July 25, 2012 at 7:42am — No Comments
Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.
Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments
It's official! Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.Continue
Added by Ali Amirrezvani on June 8, 2012 at 9:19am — No Comments
If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:
Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …Continue
Added by Ali Amirrezvani on May 30, 2012 at 11:30am — No Comments
Does your car dealership sell have more than one location? If so, big news from Google Places. In the past, it was difficult and cumbersome to create and manage more than one Places account. To help their users, Google Places has created a new Bulk Listing Management Tool.
This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…Continue
Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This is a 36 percent gain from the end of 2010.
Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments
Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile". For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".
Their playbook is…Continue