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Jonathan Lucenay's ADM Blog (2)

Four Ways to Rethink Your Marketing in 2019

Instead of spending this year wondering how many people will be buying cars, we need to invest our mindshare in competing for those that WILL!

 

We do not know the full impact tariffs, rising interest rates, autonomous vehicles, ridesharing and digital retailing will have on our dealerships.  We do know that even if the number of people shopping for a car holds steady in 2019, the competition to turn those shoppers into buyers is ratcheting up every day. So how do we…

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Added by Jonathan Lucenay on January 7, 2019 at 7:11am — No Comments

How to Win the Marketing Battle: Exchange Cookies for People

The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies with actual people. 

Marketing to…

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Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments

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