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Darrah Raneri's ADM Blog (2)

Sponsoring Social Proof to get more Likes on Facebook

Social Proof is vital in social media, and I've recently found success in implementing this idea into client strategies. Social Proof circles the idea that if your friend likes a brand or makes a purchasing decision, chances are you will, too. People trust their friends, that concept will never change. The people you are friends with on Facebook are people that you enjoy reading about and seeing updates from. So, from a business perspective, how do you get your friends of fans to see the…


Added by Darrah Raneri on March 27, 2013 at 12:52pm — No Comments

Facebook's new Graph Search helps people discover your business

Weeks ago, Facebook enhanced Privacy Settings and users were encouraged to fill out their (now, publicly searchable) profiles more completely. These privacy settings essentially made it easier for people to show up in Facebook search.…


Added by Darrah Raneri on January 21, 2013 at 11:00am — 3 Comments

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