Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
And just like that... all your emails fall into the "promotions" box.
That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted…Continue
Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments
Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.
I had a question at first that went unanswered...
Where are you getting these customers and email addresses?
My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send…Continue
Being in the automotive industry for some time now, nearly 8 years, I remembered back to the days when I first started. I was 20 years old, fresh out of college, trying to take over the world - one phone call at a time. The company I was with at the time, didn't have the luxury of having the finer things that other automotive companies had. We had a pad, paper, and IF our website company offered a FREE CRM, we had that too. A few years went by, I saw myself begin to progressive and…Continue
Added by Martin L D'Amato on July 16, 2013 at 10:10am — No Comments
How many times have you heard that phrase? I know I hear it every day. The now reoccurring phrase... "Mr. Jones is NOT an Internet customer, he is Harry's previous customer! You're STEALING!"
In today's world of automotive sales the customers are changing like the business is itself. Waaaay back when, before the Internet came to the auto industry, customers would read a newspaper, talk to their neighbor who may have purchased a vehicle from you, stop in with calling or…