Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Stan Sher's ADM Blog (95)

Automotive CRM: Differentiate Your Processes

The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.

Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?

Think about it.  A CRM in the dealership is generally setup…

Continue

Added by Stan Sher on May 28, 2013 at 11:30am — No Comments

Google Voice Increases Internet Lead Connection Rate

Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads.  It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides.  At one dealership I asked for an investment of a mobile phone…

Continue

Added by Stan Sher on May 26, 2013 at 11:37pm — 4 Comments

Manage Your Inventory Feeds (Cars.com and others)

There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am…

Continue

Added by Stan Sher on May 26, 2013 at 10:41pm — No Comments

VDPs Do Not Pay The Bills

The other day I was in a dealership speaking with an owner.  He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great".  He then said to me "however, VDPs do not cash checks, sales do".  I was so happy to hear that because here is someone that really gets it.  I am not saying that focusing…

Continue

Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments

Motivation Lessons From Jason Becker

Who is Jason Becker you might ask?  Before I tell you I want to let you know that the reason for this post is because I am tired of hearing people tell me that they cannot do something or that things are impossible.  I hear it from sales professionals at dealerships.  I hear it from people that I meet in social environments that tell me they are looking for a job after I mention the possibility of car sales.  I even hear it from people in my family who sometimes make excuses instead of…

Continue

Added by Stan Sher on April 5, 2013 at 10:30am — No Comments

Relating Bar Rescue (Spike TV) to the Automotive Business

url.jpg

As I watch new episodes of "Bar Rescue" on Spike I am amazed at some of the things that I have learned about the food and beverage industry.  I have been watching this show with a very open mind to understand what I can do to improve my business practices.  What I have found was that this show has business practices that even automotive professionals and managers need to consider taking a look at.  Let's take a look at what I am talking about.

1.…

Continue

Added by Stan Sher on March 25, 2013 at 10:30am — 6 Comments

NADA 2013 is over...so what’s next?

http://dealeretraining.com/

It is Monday evening and you are back from the 2013 NADA convention.  You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products…

Continue

Added by Stan Sher on March 10, 2013 at 10:41pm — No Comments

How to Maximize Your Opportunities Using Call Monitoring Recorded on: Wednesday February 13, 2013

Dealer eTraining

http://www.dealerwebinars.com/monitoring.html

Learn how to implement and optimize call monitoring in your dealership.

Attendees will learn the importance of having a call monitoring solution in the dealership that will help improve the way incoming phone calls are being handled.…

Continue

Added by Stan Sher on March 6, 2013 at 9:52am — 6 Comments

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high…

Continue

Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments

Automotive Internet Sales and BDC Expert Stan Sher To Speak at Internet Battle Plan XII

Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.

 

FOR IMMEDIATE RELEASE
PRLog (Press Release) - Dec. 31, 2012 - Jim Ziegler also known as the “Alpha Dawg” will be…
Continue

Added by Stan Sher on December 31, 2012 at 1:00am — No Comments

Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA

Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA (Greater New York Automobile Dealers Association).

 

 

Related Links:

http://dealeretraining.com/

http://www.drivingsales.com/ratings/products/stan-sher…

Continue

Added by Stan Sher on December 30, 2012 at 11:00pm — 1 Comment

Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012

Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012.  Lon Safko has brought so much value and "outside the box" thinking that the automotive industry needs to experience.

Related Links:

http://www.lonsafko.com/
http://about.me/stansher

Added by Stan Sher on December 25, 2012 at 11:00pm — No Comments

Transforming The BDC: Part 1

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. 

As a dealership trainer and consultant I am sure having an amazing…

Continue

Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments

The Internet Manager of 2013

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a…

Continue

Added by Stan Sher on December 7, 2012 at 9:00am — 31 Comments

Transforming The Dealership Part 4 - The Final Straw Case Study (Dealer eTraining)

Welcome to Part 4 of a live dealership case study.  This is the final chapter of a 6 week project.  You can catch up by reading part 3…

Continue

Added by Stan Sher on November 28, 2012 at 12:30pm — 2 Comments

Transforming The Dealership Part 3 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff. 

 …

Continue

Added by Stan Sher on November 10, 2012 at 9:30am — 11 Comments

Stan Sher, CEO of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago

Stan Sher, CEO and President of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago.  Stan had the honor of educating dealers on the importance of how to use Call Monitoring in solutions to avoid profit leaks as well as create in-house employee training sessions that inspire teams to improve their skills.  This was a powerful session.…

Continue

Added by Stan Sher on November 2, 2012 at 9:30am — No Comments

Where did my Yelp Reviews go?

As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers.  It seems that auto dealers are concerned more about their online reputation now than ever before.  While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership.  Once a structure is in place, managing an online reputation is actually a very…

Continue

Added by Stan Sher on October 24, 2012 at 4:59am — No Comments

Transforming The Dealership Part 2 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.

We ended last week with starting to get more social media plans installed.  We also started a picture and video policy.  However, The…

Continue

Added by Stan Sher on October 20, 2012 at 9:30am — 8 Comments

Comparison of Image Sharing Sites for Potential SEO Benefit - Flickr is the best

So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits.  I mean I know Flickr to be the best but it has been a while since I last researched.  I figured photobucket , shutterfly, and others would have similar results.  Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.…

Continue

Added by Stan Sher on October 17, 2012 at 1:30pm — 2 Comments

ADM Blog Topics by Tags

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service