ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 20, 2012 at 12:30am — No Comments
Just the other day I was talking to a dealer that was looking for a new Internet Manager. This is a small dealership that represents two up and coming franchises and sells about 100 units per month. They have 2 Internet coordinators and are looking to add a…Continue
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff.
Stan Sher, CEO and President of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago. Stan had the honor of educating dealers on the importance of how to use Call Monitoring in solutions to avoid profit leaks as well as create in-house employee training sessions that inspire teams to improve their skills. This was a powerful session.…Continue
Added by Stan Sher on November 2, 2012 at 9:30am — No Comments
As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers. It seems that auto dealers are concerned more about their online reputation now than ever before. While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership. Once a structure is in place, managing an online reputation is actually a very…Continue
Added by Stan Sher on October 24, 2012 at 4:59am — No Comments
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part 1. For those of you that missed it, click here to catch up on what you may have missed.
We ended last week with starting to get more social media plans installed. We also started a picture and video policy. However, The…Continue
So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits. I mean I know Flickr to be the best but it has been a while since I last researched. I figured photobucket , shutterfly, and others would have similar results. Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting. The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited. Create opportunities through learning, trying new things, and avoiding being stale at all costs. Your craft will continue to be fun.…Continue
Added by Stan Sher on October 6, 2012 at 9:00pm — No Comments
Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone. Stan is sporting Cardone posters and gear in order to stay motivated. The goal is to 10X all actions.
Added by Stan Sher on October 6, 2012 at 8:30pm — No Comments
Stan Sher of Dealer eTraining and co-host of Internet Sales 20 Group in Chicago October 23-25, 2012 wants to personally thank Higher Gear Group for being our title sponsor. Robert Gruen, the founder of Higher Gear Group will also be speaking at this event.
Added by Stan Sher on October 6, 2012 at 3:00am — No Comments
Carsdirect Invites You To The 2012 Automotive Internet Sales 20 Group In Chicago October 23-35
Carsdirect is sponsoring and speaking at this 20 group... You don't want to miss this event!…
Added by Stan Sher on October 5, 2012 at 12:30pm — No Comments
30 Car Guy - Robert Weisman Talks About The Internet Sales 20 Group in Chicago - Automotive Sales
Robert Wiesman talks about why the Internet Sales 20 Group is the BETTER Choice over the Digital Dealer 13 event in Las Vegas…
Added by Stan Sher on October 5, 2012 at 12:30pm — No Comments
Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).
Added by Stan Sher on October 5, 2012 at 7:30am — No Comments
Apple Honda Wins automotive internet sales Dealership of the Month Using DealerSocket CRM
Eric Nichols serves as Internet sales manager for Apple Honda in Long Island, NY. A month before Nichols…Continue
Added by Stan Sher on October 1, 2012 at 5:00pm — No Comments
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers. They got tired of going to massive conferences with…Continue
We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.
Added by Stan Sher on September 29, 2012 at 12:40am — No Comments
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue