Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers. They got tired of going to massive conferences with…Continue
We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.
Added by Stan Sher on September 29, 2012 at 12:40am — No Comments
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue
By now I am sure that if you are reading this that you are aware that AutoCon 2012 is over. I am sure that you have been bombarded with emails, blogs, and social media posts promoting the ultimate Automotive Dealership Digital…Continue
https://www.facebook.com/dealeretraining http://dealeretraining.com/ http://automotivebdctraining.com Stan Sher, president of Dealer eTraining presented “The Evolution of the BDC” at AutoCon 2012. The session discussed how a BDC department needs to be structured and the keys to success. Stan also discussed the needs for various processes including…Continue
Added by Stan Sher on September 13, 2012 at 11:33pm — No Comments
Added by Stan Sher on September 3, 2012 at 12:55pm — No Comments