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Stan Sher's Blog – May 2013 Archive (3)
Automotive CRM: Differentiate Your Processes
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.
Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?
Think about it. A CRM in the dealership is generally setup for sales people to enter an UP and follow up with sold/unsold…
ContinueAdded by Stan Sher on May 28, 2013 at 11:30am — No Comments
Google Voice Increases Internet Lead Connection Rate
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads. It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides. At one dealership I asked for an investment of a mobile phone and the dealer did not want to do that. I had to come up with…
ContinueAdded by Stan Sher on May 26, 2013 at 11:37pm — 4 Comments
Manage Your Inventory Feeds (Cars.com and others)
There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am seeing dealers cancel cars.com left and right while others just…
ContinueAdded by Stan Sher on May 26, 2013 at 10:41pm — No Comments
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