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Greg Goebel's ADM Blog (1)

On the Demise of Saturn

I recently read an industry analysis written by Mark Scheiner on the demise of Saturn, now a brand in a huge state of flux within GM. In short he stated that it was a GM opportunity gone wrong. He stated, “The lesson here is that brands whether, they’re products or branding, need time to seed themselves. These are long-term investments in both capital and marketing with branding efforts surrounding them. Most importantly, the messaging needs to remain consistent across all channels, and… Continue

Added by Greg Goebel on January 5, 2009 at 12:41pm — 2 Comments

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