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Kurt Kubicki's ADM Blog (12)

The Power of CRM

Most every GM admits to having leaks in process and procedure. They recognize that they are losing sales each day and are working hard to improve sales however the 30-day sales clock is ticking.

Leveraging a call-center and research center ensures that Dealer Principals and General Managers can know if their processes are being followed.  They can leverage on-demand resources to pick-up leads, calls, or follow-up when the dealership staff drops the ball.  

Check out…

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Added by Kurt Kubicki on June 7, 2012 at 9:55am — No Comments

The Social Network You’re Overlooking

I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.

Social media that incorporate these overlooked…

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Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments

CAR-Research XRM Adds New “Prospecting the Household” Feature to CRM; Helps Auto Dealers Use CRM to Capture More Sales

Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a…

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Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments

CAR-Research XRM’s New Benchmark Reports Ensure Auto Dealers Reap Maximum Benefits, Profit from CRM

Houston, Texas, May 7, 2012 -- Many auto dealers grossly underuse their CRM and in some cases have no idea of its full capabilities. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a new system of holding their Client Relationship Specialists accountable to new benchmark reports that…

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Added by Kurt Kubicki on May 7, 2012 at 9:00am — 2 Comments

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

 

Houston, Texas, April 30, 2012CAR-Research XRM,  a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…

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Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments

3 ‘Must’ Benefits of Mobile CRM

Mobile CRM is in-dealership CRM functionality on your mobile phone. It’s designed to help you and your staff put more deals on the sales board, wherever opportunities arise.

 

Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to customers…

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Added by Kurt Kubicki on April 24, 2012 at 11:46am — 5 Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.

 

He assembled a team of…

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Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments

Be a Sales Pro – Work the Service Drive

Question: Is a sales associate’s selling responsibility complete once the customer drives off in his or her new wheels? For too many sales associates it is. This is a mistake.

 

Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…

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Added by Kurt Kubicki on January 25, 2012 at 5:30am — 5 Comments

How Should We Play?



 

 

Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.

 

In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.

 

Whether in football or selling…

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Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments

5 Reasons It’s Not Your Breath

No doubt, things like bad breath can be a turn off. However, most of the time a customer walks without buying isn’t because of halitosis across the desk.

 

For sure, sales associates must attend to…

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Added by Kurt Kubicki on December 27, 2011 at 5:00am — 1 Comment

Staying on the 'Road to the Sale'

An in-depth report based on interviews with 250,000 customers of more than 250 dealerships tells us customers most often walk without buying because we wandered off or away from our Road to the Sale.

 

We’d like to believe…

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Added by Kurt Kubicki on November 14, 2011 at 11:00am — 7 Comments

Is Time Stealing Your Business?

From the second a customer walks out of your dealership without buying, an invisible clock starts ticking. This clock is tracking valuable time that is being stolen from your sales team. To prevent this, you have to know the clock exists and how to stop it.

 

Dealers are very concerned about what customers say about their purchase experience. But the question that should be getting asked is “Why are your customers walking without buying.” The clock is counting the minutes…

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Added by Kurt Kubicki on October 31, 2011 at 10:14am — No Comments

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