Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.
The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…Continue
Added by David Sharp on July 25, 2013 at 3:39pm — No Comments
A little background on our situation...
One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when they view our inventory. Statistics tell us that the average shopper looks at anywhere from 11-18 dealers…Continue