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Ken Luna's ADM Blog (3)

Selling a Vehicle is a Breeze without SSN or DOB

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…

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Added by Ken Luna on January 25, 2016 at 3:58am — No Comments

Memories of Technology in the Automotive Industry mid ‘70's

About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.

 

Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership. Dealerships at that time were primarily single point domestic…

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Added by Ken Luna on January 4, 2016 at 5:25am — 2 Comments

Selling Off the Service Drive Using Soft Pull and Equity Technology

One of the fastest growing practices that dealerships are utilizing to increase sales is prescreening a Service Customer that has either made an appointment to have work done on a vehicle or just shows up. In addition, there are numerous companies that offer equity calculations not only on vehicles that bought from the dealership but even those that did not. The “Auto…

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Added by Ken Luna on December 8, 2015 at 6:48am — No Comments

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