Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Craig Lockerd on February 4, 2014 at 6:53am — No Comments
What was yours like?
I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…Continue
Did You Hire Them Dead
or Kill Them After You Got…Continue
Just those three words evoke all types of emotions and…Continue
Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?
From Wikipedia; The Secret…Continue
I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… that's…Continue
On January 15th 1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.
My father, one of four, two sisters and a brother,…Continue
Added by Craig Lockerd on September 25, 2012 at 3:23pm — No Comments
“I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke]
The way many dealerships make the decision when to bring on more salespeople and how many or replace underperforming salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had managers tell us they need 4 salespeople, we ask them why 4?” That’s how many desk we have open” Really, hiring due to…Continue
Added by Craig Lockerd on April 12, 2012 at 11:23am — No Comments
'Twas the night before payday, when all ‘cross the lot…Continue
Added by Craig Lockerd on December 23, 2010 at 11:54am — No Comments
‘Twas the night before payday, when all ‘cross the lot
Not a creature was stirring, there weren’t no ups;
The cars were all cleaned on the showroom with care,
In hopes that some traffic soon would be there;
I would think we all have certain expectations of ourselves and those close to us, spouse,children,best friends etc.During the holiday season those expectations could cause stress and even illness. The expectations I'm referring to here are those from our business lives, the ones we put on ourselves and others. Do we actually expect enough from ourselves? Do we lower our expectations of others based on their current position in the dealership? Isn't it true that normally we will receive just…Continue
Added by Craig Lockerd on December 13, 2010 at 8:47am — No Comments
Wrtitten by a dear friend of AutoMax's Mr.Tom Wiegand,would love to hear your input on this subject.
Baseball & Auto Pie
The professional franchised retail auto industry and the professional franchised baseball industry are my two all-time favorite franchise systems. Why are they so obviously different in structure and customer retention?
The professional franchised baseball team is structured:
Added by Craig Lockerd on February 16, 2010 at 11:00am — No Comments
Added by Craig Lockerd on January 16, 2010 at 4:33pm — No Comments
Added by Craig Lockerd on January 15, 2010 at 10:01am — No Comments
Added by Craig Lockerd on December 9, 2009 at 12:45pm — No Comments
Added by Craig Lockerd on December 8, 2009 at 11:09am — No Comments
Added by Craig Lockerd on November 19, 2009 at 9:55am — No Comments