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Craig Lockerd's ADM Blog (34)



Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would…


Added by Craig Lockerd on November 12, 2014 at 11:25am — No Comments

My First Sale

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…


Added by Craig Lockerd on December 11, 2012 at 7:00pm — 12 Comments



Did You Hire Them Dead

or Kill Them After You Got…


Added by Craig Lockerd on November 24, 2012 at 2:58pm — 5 Comments

My First Car, What Was Yours?


Just those three words evoke all types of emotions and…


Added by Craig Lockerd on November 15, 2012 at 3:30pm — 17 Comments

Hey, I’m Not Getting What I Deserve, or Am I?

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

From Wikipedia; The Secret…


Added by Craig Lockerd on October 16, 2012 at 12:30pm — 4 Comments

Are F Bombs Exploding On Your Showroom Floor?

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… that's…


Added by Craig Lockerd on October 8, 2012 at 9:00am — 14 Comments

Being An Absent Leader Is Much Like Being An Absent Father


On January 15th 1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother,…


Added by Craig Lockerd on September 25, 2012 at 3:23pm — No Comments

"The Decision"...When and How Many to Hire?

“The Decision”

“I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke]

The way many dealerships make the decision when to bring on more salespeople and how many or replace underperforming salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had managers tell us they need 4 salespeople, we ask them why 4?” That’s how many desk we have open” Really, hiring due to…


Added by Craig Lockerd on April 12, 2012 at 11:23am — No Comments

'Twas the night before payday......

'Twas the night before payday, when all ‘cross the lot…


Added by Craig Lockerd on December 23, 2010 at 11:54am — No Comments

'T'Was The Night Before Payday

‘Twas the night before payday, when all ‘cross the lot

Not a creature was stirring, there weren’t no ups;

The cars were all cleaned on the showroom with care,

In hopes that some traffic soon would be there;

The crusty,…


Added by Craig Lockerd on December 13, 2010 at 1:35pm — 1 Comment


I would think we all have certain expectations of ourselves and those close to us, spouse,children,best friends etc.During the holiday season those expectations could cause stress and even illness. The expectations I'm referring to here are those from our business lives, the ones we put on ourselves and others. Do we actually expect enough from ourselves? Do we lower our expectations of others based on their current position in the dealership? Isn't it true that normally we will receive just…


Added by Craig Lockerd on December 13, 2010 at 8:47am — No Comments

Baseball and Auto Pie

Wrtitten by a dear friend of AutoMax's Mr.Tom Wiegand,would love to hear your input on this subject.

Baseball & Auto Pie

The professional franchised retail auto industry and the professional franchised baseball industry are my two all-time favorite franchise systems. Why are they so obviously different in structure and customer retention?

The professional franchised baseball team is structured:





Added by Craig Lockerd on February 16, 2010 at 11:00am — No Comments

I need Trainers

Added by Craig Lockerd on January 16, 2010 at 4:33pm — No Comments

AutoMax asks, If I was looking for employment why would I consider selling cars?

"Winning " answer gets FREE Salesperson Recruiting Campaign!

Added by Craig Lockerd on January 15, 2010 at 10:01am — No Comments

"Tis The Season to be Giving"

Would you like to have a sales event that sells 50 extra vehicles? The Dealers that have realized this outcome have already signed up for more events.

This event is available to only one Dealer per city every ninety days. The Dealer gets exclusively in their city. No other Dealer in your city will have the opportunity to benefit from this promotion within ninety days.

This event is not for everyone. The results are so dramatic it will be offered only to Dealers who have the manpower… Continue

Added by Craig Lockerd on December 9, 2009 at 12:45pm — No Comments

Car Biz used to be "let's get this done now"........What happened?

27,000,000 unemployed or under employed NOW,same number come this Jan....If you recruit now,doesnt it make sense you will be competing against fewer companies for this amazing amount of talent??????....Why wait...the time will NEVER be just right!

Added by Craig Lockerd on December 8, 2009 at 11:09am — No Comments

Piles of should

Dealers.....Have you ever found yourself saying "I should do this,I should do that,next time I should do whatever?" and before long you find yourself standing in a deep pile of should! This is a MUST!

Added by Craig Lockerd on November 23, 2009 at 8:35am — 1 Comment

Additional Info....

Dealers,Managers,Potential Reps.....we are taking all questions you may have about AutoMax Blast.If we haven't gotten back to you in a day,please forgive us,been bombarded.Please email or call 800-878-5090 press 2 with any questions or need info sent out to you.There are very few legit "No Brainers" out there...but THIS IS one of them!

Added by Craig Lockerd on November 20, 2009 at 7:40am — 2 Comments

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