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Ketty Colom's Blog – August 2013 Archive (1)

Shark Week's Guerrilla Marketing

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion and spurred comedic parodies of the like. While other networks have tried to replicate the success of Shark Week, none have been able to build the same buzz.…



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Added by Ketty Colom on August 7, 2013 at 6:30am — No Comments

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