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Ketty Colom's Blog – August 2012 Archive (9)

Landing Page Optimization

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

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Added by Ketty Colom on August 31, 2012 at 6:50am — 5 Comments

Top Ten Blogs for 8/20-8/24

 ActivEngage, the most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – portraits made out of beef jerky, alternate…

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Added by Ketty Colom on August 24, 2012 at 7:07am — No Comments

The Business of Fake Followers

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by…

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Added by Ketty Colom on August 23, 2012 at 7:12am — 76 Comments

Writing in the Inverted Pyramid for your Website

Writing content for your website? Use the inverted pyramid style. Why? Your customers want information in an instant. They don’t want to read through copy to find what your keypoint is. Whatever your essential message is, put it first. Most Web users skim through content in an …

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Added by Ketty Colom on August 20, 2012 at 7:59am — No Comments

The 3 Layer Brain



How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer.  Let's take a deeper look into these layers and ways you can tap into these parts of the brain in your sales presentation, customer…

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Added by Ketty Colom on August 15, 2012 at 7:07am — 2 Comments

Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time…

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Added by Ketty Colom on August 14, 2012 at 6:41am — No Comments

Top Ten Blogs for 8/6-8/10/12

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe! This week, Maroney is not…

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Added by Ketty Colom on August 10, 2012 at 7:22am — No Comments

Bilingual Chat Matters

 

 

 

 

 

 

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Added by Ketty Colom on August 9, 2012 at 8:00am — No Comments

Kaizen “Continuous Improvement”

When I lived in Okinawa, Japan for four years I learned a significant amount of how their collective culture works. In particular, their management style is vastly different from that of the Western culture. Things like verbal arguments, tantrums, and egos were non-existent in the workplace.…

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Added by Ketty Colom on August 2, 2012 at 6:19am — No Comments

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