Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I know this is kind of late to blog about, but there is just too many things that are online about the Olympic games I wanted to be sure to filter through it all for you.
First off, let’s address the Queen of England’s sour face. Sure she jumped out of a helicopter with James Bond, wouldn’t that be enough cause for a smile at least? Apparently not and I’ve found the answer to why she was so angry looking:…Continue
Added by Ketty Colom on July 31, 2012 at 7:16am — No Comments
ActivEngage was a finalist in the Best Places to Work in Central Florida awards for 2012 (check out slide 13). Although ActivEngage missed the top spot this year by only .03%, we still feel that we are the best place to work by far, read more hereto find out why.
Added by Ketty Colom on July 30, 2012 at 7:57am — No Comments
We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”
It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …Continue
Added by Ketty Colom on July 25, 2012 at 6:47am — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't. Read…Continue
Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments
The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”
Don’t get discouraged dealers! I’m here to tell you how…Continue
Added by Ketty Colom on July 18, 2012 at 6:00am — No Comments
Instagram is undoubtedly the most popular photo sharing site in the world. So how can your dealership capitalize on this App , engage users, and gain more followers? I’m here to tell you, of course! =)
There are 5 easy steps your dealership can take to gain more followers on Instagram :…Continue
Added by Ketty Colom on July 12, 2012 at 6:26am — No Comments
There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more to find out!
Added by Ketty Colom on July 9, 2012 at 7:00am — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…Continue
Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments